Content Marketing Lead

About rePurpose Global

rePurpose Global is the world’s leading Plastic Action Platform, bringing together brands, consumers, innovators, and policymakers to collectively combat the plastic waste crisis and support impactful environmental and social action.

We are a series-funded social enterprise and are backed by some of the world’s best investors. We have enabled over 350+ leading brands to measure, reduce, and take action on their plastic footprints, while driving systems change on a global scale. Our efforts have led to the recovery of over 25 million kilograms of plastic waste from the environment to date, protecting vulnerable coastal regions across the world. In doing so, the organization has enabled the delivery of waste management services to millions of people for the first time, while positively impacting the lives of thousands of marginalized waste workers across the world.

We’re just getting started on our mission - the fight against plastic pollution is going to take everything we’ve got, and more. We are looking for entrepreneurial and passionate team members who thrive in a collaborative and purpose-driven environment. We invite you to join our 60+ member global team that is striving hard everyday to create a truly consequential company.

Role Overview

We are seeking a highly entrepreneurial Content Marketing Lead specializing in story-telling on sustainability and impact. You will play a pivotal role in crafting compelling narratives and informative content across various platforms.

• Creating engaging content across mediums: Lead the creation of diverse content types, including articles, SEO-optimizing blogs, brochures, product descriptions, websites, white papers, sales decks, proposals, special reports, and more - all produced with a thoughtful perspective on sustainability and plastic action.
• Distilling our work through powerful storytelling: Utilize storytelling techniques to engage audiences and communicate complex topics in an accessible and compelling manner.
• Raising the bar on rePurpose’s content quality: Ensure the accuracy, consistency, and quality of all written content through meticulous editing and proofreading processes.
• Setting our content marketing strategy: Develop and execute content marketing strategies tailored to promote awareness, engagement, and action in the areas of sustainability and plastic action; for the various audiences we seek to spark conversations with: consumer brands; retailers; sustainability influencers and enablers; policy-makers; and individual consumers.
• Cross-Functional Collaboration: Work closely with internal stakeholders, including marketing, sustainability, finance, and design teams, to align content initiatives with organizational goals and objectives.
• Performance Analysis: Monitor content performance metrics and leverage insights to optimize content strategies and drive continuous improvement.

What We Are Looking For:

📌 Bachelor's Degree: A bachelor's degree in Marketing, Communications, Journalism, Environmental Science, Sustainability, or a related field is required. Advanced degrees or certifications in relevant areas are a plus.

📌 Experience in B2B Content Marketing: Proven experience in B2B content marketing, preferably in the sustainability or environmental sector, with a strong portfolio showcasing expertise in creating articles, blogs, brochures, product descriptions, websites, white papers, and special reports.

📌 Creative Powerhouse: Proven ability to create engaging and thoughtful content marketing across mediums (videos, long-form reports/whitepapers, website pages, presentations for speeches) - both by rolling up your sleeves and creating content yourself, and by managing agencies/ supporting resources to deliver content pieces, preferably in the sustainability or environmental sector, with a strong portfolio showcasing expertise in creating articles, blogs, brochures, product descriptions, websites, white papers, and special reports.

📌 Storytelling Skills: Exceptional storytelling skills with the ability to craft narratives that captivate and inspire action, particularly in the context of sustainability and environmental issues.

📌 Excellent Copywriting: Proficiency in copywriting techniques to optimize content for resonating with the diverse audiences we seek to engage with and optimize organic visibility and shareability.

📌 Digital Marketing Knowledge: Understanding of digital marketing principles and tactics, with the ability to integrate content into broader digital marketing strategies.

📌 Editing and Proofreading: Strong editing and proofreading skills with keen attention to detail, ensuring accuracy and consistency in written content.