Growth Marketing Lead

Our Performance Marketing team is building a best in class acquisition engine. We are looking for an outcome-oriented digital marketer to scale our paid social channels to grow our mental health provider network. The ideal candidate has experience leading and optimizing performance campaigns with specific direct-response goals (CPL, CPA), translating paid media strategy into concrete plans with internal partners and executing those plans down to the last detail without missing a growth target.

You Will:

• Own and manage our paid social (Meta, LinkedIn) marketing channels and budget, ensuring we hit our monthly cost and volume goals
• Create a streamlined process for continuously creating, launching and testing new ads and messaging campaigns
• Partner with internal teams (design, content, revenue operations, product marketing, marketing analytics) to strengthen the efficacy of our performance marketing programs
• Deliver reporting, insights and forecasts that measures channel performance on a daily through annual basis
• Support in the development of new landing pages and digital touchpoints to supplement the customer journey of your acquisition campaigns
• Stay on top of the...