Branding and Audience Engagement Manager

We are seeking a dynamic and innovative Branding and Audience Engagement Manager to join our team for a new advanced tech B2B event in Hong Kong. The ideal candidate will have a strong background in digital marketing, branding, and content creation, with a passion for engaging diverse audiences and driving event success.

Key Responsibilities:

• Branding and Digital Strategy:
  • Develop and implement comprehensive branding strategies to enhance the event’s visibility and reputation within the target industries.
  • Oversee the creation and maintenance of the event’s website, ensuring it is engaging, informative, and user-friendly.
  • Manage and optimize social media campaigns to drive engagement, brand awareness, and audience growth.
• Content Creation and Management:
  • Lead the development of high-quality content for various platforms including the website, social media, newsletters, and promotional materials.
  • Collaborate with industry experts, exhibitors, and speakers to generate compelling content that highlights the event’s key themes and offerings.
  • Ensure consistency in messaging and branding across all content and communication channels.
• Audience Engagement:
  • Design and execute innovative strategies to engage exhibitors, visitors, delegates, and speakers before, during, and after the event.
  • Develop and manage creative engagement activities such as webinars, live chats, and interactive sessions to foster community and interest.
  • Utilize data-driven insights to refine engagement strategies and improve audience experience.
• Event Promotion and Marketing:
  • Plan and implement effective marketing campaigns to promote the event to the target audience.
  • Coordinate with PR and media partners to maximize event exposure and coverage.
  • Monitor and analyze marketing performance metrics to ensure goals are met and adjust strategies as needed.
• Collaboration and Coordination:
  • Work closely with the sales team to align branding and engagement activities with sponsorship and exhibitor goals.
  • Collaborate with the event operations team to ensure seamless integration of branding and engagement initiatives on-site.
  • Maintain strong relationships with industry partners, media, and other stakeholders to support event objectives.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, branding, content creation, and audience engagement, preferably in the B2B event or tech industry.
• Strong understanding of social media platforms, web analytics, and digital marketing tools.
• Excellent written and verbal communication skills with a creative flair.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience with event management and knowledge of the tech sectors mentioned is a plus.
• Proficiency in English; additional languages, especially Cantonese or Mandarin, are advantageous.