Digital Marketing Senior Associate

Strategy and planning

• Actively support the overall CRM strategy, plans and rollout schedule of initiatives and experiments
• Play the role of a strong CRM business partner to Category Marketing teams with expertise in user segmentation and messaging that align with marketing plans
• Engage cross-functional teams (e.g. Category Marketing, Product) in discussions related to your plans (e.g. validation of user problem hypotheses that a CRM experiment seeks to prove)

Project management: Rollout, experimentation and optimisation

• Drive rollout of initiatives against proper tracking and documentation
• Drive process of user problem hypothesis testing and measurement using CRM channels
• Utilise internal dashboards to report on performance and share information to relevant stakeholders
• Set up workflows/processes for the team to follow and execute campaigns both for marketing and regional automated campaigns
• Consistently analyse campaign results and provide learnings and recommendations to relevant stakeholders (e.g. improvements to setup, segmentation, messaging)
• Manage projects that require cross-functional coordination and take charge of setting up processes as needed
• Upkeep quality of user segment data by working with Product, Engineering and Data to ensure that user segments are up-to-date for new campaigns
• Have a solid grasp of the user funnel, KPI metrics and continuously optimise campaigns to drive growth

Requirements

• Minimum 2 years prior experience in E-commerce or related fields
• Self-driven with a passion for marketing and CRM
• Comfortable with data analysis in order to make data-informed/driven decisions
• Good organisation with strong project management skills to work with multiple teams across different countries
• Strong team player who is collaborative and also able to carry out tasks independently while delivering timely results
• Ability to communicate effectively and confidently
• As this role will cover the Taiwan and Hong Kong market, professional working proficiency in Mandarin is required and being able to converse in Cantonese is a plus
• Experience with CleverTap, SendGrid or other marketing automations solutions is preferred
• HTML knowledge is preferred