Senior Brand Manager

Mission of the RoleMost ‘brand’ roles at traditional companies are slow and stagnant. You inherit a great history, but end up focused on protecting past success rather than blazing paths for future growth. And most startup brand leadership roles, well, they don’t exist. The C-suite runs the business, and brand teams operate without a strong connection to business results.

We are looking to hire a strategic, analytical, consumer-insight-obsessed Brand Lead with a proven track record of progressive success in building iconic, consumer brands that exceed business goals.

Essential Functions and Impact Areas:

• Shape the growth plan for your respective brand(s) to achieve business goals across net income, gross margin and EBITDA
• Size and scope new opportunities through the development of robust forecasts and business models to prove out ROI and size of prize
• Build out the brand roadmap based on your work and get hands on with execution, partnering with integrated marketing, creative, product/packaging, engineering, consumer insights, medical, legal - to bring plans to life
• Set the brand calendar around which cross-functional teams plan and ensure plans are well communicated + understood → You are the “connective tissue” across teams
• Lead category business intelligence and health of business, forecasting and financial planning and PNL; monitor performance across channels and gain new insights on the business, identifying ways to grow
• Lead our brand’s expansion into new distribution channels, developing competitive pricing strategies, best in class content to support the launch and managing the marketing budget
• Partner with the IMC and Creative teams to make our marketing as effective as possible, leveraging insights to shape communication and maximize performance of acquiring new buyers
• Develop robust go-to-market and commercialization strategies for all new product launches in partnership with IMC, Product & Sales teams
• Manage and develop an Associate Brand Manager

Minimum Requirements:

• 5+ years of brand management, with experience at both a traditional CPG and modern D2C brand preferred
• Generalist business training or background where a strong analytical skill set was developed
• You are analytical but able to go beyond the data: you are able to derive key insights from a variety of data points and sources and put them into context to get to the “so what”
• You love a challenge and are self-driven: you thrive under pressure and can very quickly become a subject matter expert on any subject through self-drive; you can take on projects and manage them end-to-end, seeking help and guidance as needed
• Exceptional communicator: you can clearly communicate complex ideas through different mediums; you are able to build relationships quickly
• Humble team player: you are constantly trying to learn from others and you have a flexible approach that enables strong collaboration with cross-functional partners; you have a can-do attitude and will roll up your sleeves to do what is needed for the team
• Results-driven, solution-oriented, flexible, self-driving, and must have the ability to change course quickly