Marketing Specialist

This is your opportunity to join a team of forward-thinking, change-making individuals that are transforming healthcare experiences. Operating at the intersection of two fast-growing industries – health and tech – you’ll play an active role in shaping the future of healthcare in Australia.

We're proud to share that Healthengine ranked 13th Best Workplace in Technology 2023 and are a certified Great Place to Work in Australia 2024.

Our Mission

Healthengine is a purpose-led business, and Australia's leading booking platform and Saas Provider for Primary Healthcare, helping people navigate the complex world of healthcare. We’re on a mission to improve access to healthcare by helping Australians find and connect with all primary care providers. Healthengine’s platform brings together a leading range of healthcare practices, healthcare specialties and health ecosystem partners in a suite of integrated offerings to help people get a better experience across each step of their healthcare journey.

We’re all patients, right? So, it’s easy to get behind a mission that seeks to improve the healthcare experience for all Australians.

The Gig

The Healthengine platform success requires both supply (providers) and demand (patients). Marketing plays a critical role in building the supply and demand sides of the platform ranging from building awareness, customer acquisition, engagement and retention.

The purpose of the Marketing Specialist role at Healthengine is to drive our platform's success by executing strategic B2B marketing and growth initiatives across both offline and online channels. This role is primarily focused on building and expanding our provider customer base, including GPs, Dentists, Allied Health professionals, and Specialists.

By leveraging data-driven insights and innovative tactics, you will play a pivotal role in acquiring, engaging, and retaining our provider customers. Your efforts will enhance the supply side of our platform, deliver an outstanding customer experience, and contribute significantly to Healthengine's overall growth strategy.

Responsibilities:

• Design, execute, and optimise multi-channel lead generation campaigns.
• Identify and address challenges in lead generation and campaign performance
• Experiment with new marketing techniques and tools to continuously improve marketing efforts.
• Track and analyse campaign performance, making data-driven adjustments to improve ROI.
• Utilise marketing automation tools (e.g Braze) to set up and optimise nurture and automated email campaigns.
• Create, update, and optimise web content using WordPress and Elementor.
• Monitor and report on web traffic and user behaviour using Google Analytics, generating insights and actionable recommendations to improve performance and user engagement.
• Work closely with product, design, and sales to maintain a consistent voice across all channels.
• Ensure all marketing materials adhere to brand guidelines
• Plan and execute paid social and search engine marketing campaigns on platforms such as Meta, Google Ads, and LinkedIn.

About You

You flourish in a fast-moving, agile environment and thrive in a tech culture where growth is inevitable. You are smart, strong and passionate and always lead with head and heart. You are balanced; knowing how to have fun but how to focus and get things done. You speak openly, candidly and authentically to challenge yourself and others. You’re impact and results driven, with a ‘done is better than perfect’ attitude. You are a creative problem-solver, always seeking to find unique and valuable solutions.

Experience you’ll bring:

• +2 years of experience in growth, marketing, or product
• A passion for lead generation and problem solving
• Strong technical marketing skills to implement and optimise campaigns effectively.
• Experience with content management systems, specifically WordPress and Elementor, to manage and optimise web content.
• Demonstrated experience in marketing automation tools, such as Braze, Hubspot, or Marketo, with the ability to code in HTML and CSS.
• Some understanding of web analytics, with experience using tools like Adobe and Google Analytics.
• Demonstrated experience collaborating with product teams, designers, and engineers to leverage both product and marketing for driving outcomes.
• Solid foundation in marketing fundamentals
• Demonstrated experience in Social or SEM, including Meta, Google Ads, and LinkedIn, to drive targeted campaigns and maximise reach.
• Proficiency with design tools, such as Canva or Figma.

Additional Information

The perks behind the work

Healthengine is where you’ll be your best self. You’ll collaborate with smart, interesting people who will challenge you to be better. In addition to an array of growth opportunities, we also offer:

• A hybrid workplace, offering a healthy balance of work from home and office
• Good mix of virtual and on-site events and celebrations, because we know how to have fun
• Fully stocked kitchen including coffee on tap and subsidised vending machine in our Perth space
• Awesome discounts and salary packaging options through our benefit partners
• Extra leave so you can recharge and focus on your wellbeing
• Support for you when it comes time to grow your family with paid parental leave

Diversity and inclusion

Healthengine believes in the power of a diverse work environment and are fully committed to building and maintaining an inclusive culture. We believe that our differences can create new ideas, offer unique perspectives and speak on behalf of all of our customers and consumers. If you think you have what it takes but don't check all the boxes, reach out anyway - we’d love to hear from you.