Digital Marketing Manager

Job Summary

Join our dynamic team at MeridianLink as a Digital Marketing Manager, where you'll spearhead innovative campaigns across FinTech and online media channels, shaping our digital footprint and driving impactful growth strategies. The Digital Marketing Manager at MeridianLink oversees initiatives aimed at enhancing brand awareness, fostering a positive brand image, and accelerating the sales cycle. Responsibilities include developing educational content, articulating MeridianLink’s unique value propositions, and targeting the appropriate audience segments. This role also manages both internal and external communication strategies, collaborates closely with Demand Generation to execute content strategies across B2B digital channels, and drives SEO and lead generation programs. Monitoring campaign effectiveness and delivering actionable insights to optimize online initiatives are key aspects of this position.

Responsibilities

· Manage paid advertising channels targeting FinTech outlets and online media sources. Identify and explore new channels to expand company visibility. Maintain vendor relationships to negotiate and secure ad placements, while also exploring additional marketing opportunities available through these vendors.

· Collaborate closely with Demand Generation colleagues and the Product Marketing team to scope and execute campaigns. Implement retargeting strategies aligned with Demand Generation initiatives. Work alongside peers in Demand Generation and Corporate Communications to enhance SEO, social media, and web performance.

· Execute advertising campaign workflows and manage backend reporting and setup using platforms such as HubSpot and Salesforce.

· Monitor industry trends and propose opportunities to enhance digital marketing and paid media strategies. Utilize insights from web analytics tools to optimize SEO performance.

· Collaborate on creating compelling social media and SEO-rich content that engages clients, prospects, partners, and media. Oversee video content management and distribution channels (e.g., Vimeo, YouTube).

· Analyze and report on the effectiveness of digital marketing campaigns, offering recommendations to continuously improve results.

Qualifications: Knowledge, Skills, and Abilities

· Bachelor’s degree in business, Marketing, Communications, or related disciplines.

· 2-4 years of experience in a B2B marketing environment.

· Expertise in Google Analytics and AdWords.

· Preferred experience within the FinTech or Tech industry.

· In-depth knowledge of major social media, content, and advertising platforms.

· Proficiency in analytics tools for reporting on advertising performance and optimizing digital initiatives.

· Strong written and verbal communication skills.

· Ability to work comfortably in a deadline-driven and fast-paced environment

MeridianLink has a wonderful culture where people value the work they do and appreciate each other for their contributions. We develop our employees so they can grow professionally by preferring to promote from within. We have an open-door policy with direct access to executives; we want to hear your ideas and what you think. Our company believes that to be productive in the long term, we must have a genuine work-life balance. We understand that employees have families and full lives outside of the office. To that end, we honor their personal commitments.

MeridianLink is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, sex, age, national origin, disability, or any other characteristic protected by applicable law.

MeridianLink runs a comprehensive background check, credit check, and drug test as part of our offer process.

Salary range of $64,500 - $91,100. [It is not typical for offers to be made at or near the top of the range.] The actual salary will be determined based on experience and other job-related factors permitted by law including geographical location.

Meridianlink offers:

Potential For Equity-Based Awards

Insurance coverage (medical, dental, vision, life, and disability)

Flexible paid time off

Paid holidays

401(k) plan with company match

Remote work

All compensation and benefits are subject to the terms and conditions of the underlying plans or programs, as applicable and as may be amended, terminated, or superseded from time to time.

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