Senior Content Designer

This is an exciting time to join Flo - we’ve just reached an incredible milestone of 65 million monthly active users, growing by over 5 million in Q1 alone! If you love designing user-centric content that promotes growth, we want to hear from you!

It’s an exciting period of growth for the company. That’s why we need someone who sees the product through our users’ eyes, manages business needs, and will champion the importance of Content Design as an essential part of a product team. Someone who can bring creativity and clarity to every touchpoint and can turn complex concepts into something simple, human, and engaging.

You’re an exceptional Content Designer with an interest in health technology that solves real-world user problems as well as designing experiments that boost metrics. You can flex between prototyping new products, designing end-to-end experiences and creating compelling microcopy such as feature overviews, error messages and pushes.

You’re comfortable coming up with solutions and new processes, challenging ways of working while also listening in order to understand and serve business needs.

You’re comfortable and thrive in a fast-paced, growth-focussed environment.

You’re confident explaining your hypotheses and the process behind your decisions.

You’re happy to run workshops, crits, and reviews to not only improve your own work but the work of other content designers as well.

You lead by example - sharing work and critiquing others based on business needs, user needs and best practices.

You collaborate well with Product Management, Product Design, Analysts, Research, Engineering etc.

You’re a strong planner who thrives on variety and a fast-paced environment.

You’re comfortable feeding into planning and prioritisation both on your product team and on the Content Design team.

You continually seek opportunities to help improve the business, experience, workflows or process.

You have a passion for Content Design and the value it brings to the design process.

Your Experience

Must have:

• Content Design expertise and attention to detail.
• Experience co-designing with product designers in collaborative tools.
• Brilliant communication skills – with the ability to influence others and advocate for Content Design at all levels — from product designers to product managers to senior stakeholders.
• A portfolio that demonstrates impact.
• Because you’ll be part of the Commercial stream, an interest in growth and revenue is essential.

What you'll be doing

You'll be responsible for:

• Create clear, concise, and compelling content for new features, widgets, paywalls and more.
• Collaborate with Product Designers, Researcher, Analysts and Product Managers to define new experiences across our app experience.
• Come up with fresh ideas to improve existing user experiences and bring in new revenue streams.
• Advocate for Content Design both on your team and in the wider community.
• Running workshops, crits and reviews.
• Supporting more junior CDs.
• Proactively seek areas for improvement, working with all content disciplines and across other product streams to find solutions.
• Work closely with Localisation to ensure messaging and tone of voice is kept consistent and makes sense across different markets.
• Evangelise for human-centred design, readability, accessibility and creativity.
• Help other Content Designers develop their skills, by sharing best practice, collaboration, and training.

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