SEM/ Performance Marketing Manager

WHO ARE WE?

Kaliber is a performance marketing agency & consultancy composed of passionate digital marketers that offer thought leadership, world-class strategy and execution for our fast-growth clients. We take major pride in learning & development for our team, sharing over $500M experience in digital advertising. Kaliber has a diverse portfolio of clients, a team of over 30 performance experts across 6 countries and a welcoming company culture.

ABOUT THE ROLE

The digital marketing performance manager holds the accountability of the overall account performance and budget utilization for a portfolio of clients and ensures that the team works cohesively in developing, maintaining and optimizing performance marketing channels. Additionally, the mid-tier position is responsible in producing reports and insights along with recommending growth strategies and tactics for internal and external stakeholders. This role requires a people leader with a strong strategic mindset, experience in project management, established communication skills, a deep understanding of digital marketing disciplines (paid and non-paid) and analytical mind.

RESPONSIBILITIES

Management and Growth (40%)

• Frequently monitor performance dashboard and proactively maintain performance and budget pacing
• Measure and report performance of all channels and campaigns, and assess against goals to internal and external stakeholders
• Contribute to the development of media plans and successful performance marketing strategies
• Maintain complete visibility on campaign opportunities and risks
• Provide recommendation on tactical developments and optimisations
• Hands on campaign executions when required
• Remain constantly updated with company capabilities and service and upgrade knowledge on digital marketing solutions so as to effectively communicate all offerings to the client

Project Management (40%)

• Lead and brief multiple projects relating to marketing campaigns and creative
• Communicate internally and externally on project status
• Ensuring and monitoring satisfactory quality of work
• Manage and oversee the team’s workload and priorities
• Control client delivery to prevent over-servicing
• Delegate, supervise and apply quality control on executional tasks
• Keep up to date with promotional campaigns and proactively manage the execution

Team Management and Development (20%)

• Provide guidance, support, and encouragement to team members to enhance their performance and boost their motivation.
• Coordinate and/or request trainings for the team or team members
• Flag team shortcomings (capacity, capability and/or behaviour) to the management team and contribute in resolving team issues

Requirements

Qualification and Experience

• At least 3 years of experience in client servicing and team lead capacity working in a Digital Marketing Agency
• At least 1 year of managing multiple marketing projects
• Bachelor’s degree or equivalent experience

Technical and Soft Skills

• Skilled proficiency in directly managing and strategizing for Google Ads and Facebook Ads as a minimum
• Proficiency in the following is an advantage: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite
• Experience in using Project Management software (preferably ClickUp)
• Excellent written and spoken interpersonal skills; with exceptional presentation skills
• Possess leadership and people development skills

Personality Traits

• Demonstrates Kaliber’s core values — transparent, communicative, people-centric, and possesses expertise in ones craft
• Engages proactively within a team environment
• Ability to use initiative and work without a high level of supervision
• Ambition to understand the business and what drives performance
• Excellent attention to detail
• Ability to work in a fast-paced environment
• Quality driven, consistently aims to uphold high standards
• Maintains strict discretion and confidentiality
• Ability to navigate matrixed relationships, manage numerous partners, and coordinate resources to deliver desired outcomes

Benefits

• Hybrid-Remote team
• Flexible working hours
• Fast-growing startup company
• Friendly work environment
• Paid time off, including sick leaves and emergency leaves
• Provision for company-owned laptop
• Opportunities to develop into senior management roles
• and more!

NOTE: We are looking for candidates who are open to a hybrid, but flexible working set-up!