The Regional Ambassador is responsible for delivering education supporting Mr Black across a designated territory while developing trade relationships and driving brand opportunity with customers across the on, off, and non-premise channels.
Reporting to a Senior Manager, the Regional Ambassador will serve as a brand mentor to trade, consumers, customers, clients, and members of the agency team. The Regional Ambassador will represent Mr Black at regional and/or national consumer and industry events.
Core Responsibilities/Activities:
- Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
- Industry Education. Impart Mr Black brand story, production, taste profile, and cocktail application knowledge on clients, distributors, trade, and consumers
- Brand Representation. Represent Mr Black at events with education, mentorship, networking, and tastings
- Nurture Brand Placements. Extend and expand on existing brand relationships
- Cultivate New Opportunities. Seek opportunities within key markets for brand placements and engagement
- Content Development. Works with agency team to develop industry-forward social, programming, education, and POS content driven by brand reception and field insights
- Social Media Presence. Utilize social platforms to support brand initiatives and showcase portfolio expertise
- Agency Accountabilities. Complete accurate and timely management of agency initiatives, including:
- Budget and expense management
- All reporting responsibilities
- Tracking and management of performance data using agency-appointed platforms
- Participation in all internal training initiatives
- Point of Sale, asset, and warehouse management
- Brand, market, competitive, and customer insight curation
- Media training, as scheduled by agency HQ
- (Up to 25%) Travel. Support brand development with education in markets across the designated region
What Success Looks Like:
- Delivery of program activities and commercial growth across designated channels
- Growing presence of Mr Black in existing and new markets
- Active engagement on social media
- Positive 360º feedback from manager, agency, and clients
- High rate of positive feedback from attendees of education seminars
- Share success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client
- High rate of added value across the territory (going over and above our partnership in the field)
- Expanding personal education knowledge
The physical demands of this role require the following:
- Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
- Frequent lifting and moving cases of product and other objects of 50 pounds or more
The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.
Requirements
- 5-7 years of experience in the spirits or hospitality industries
- Experience representing spirit brands in a field-based or ambassador role
- Established a network of industry professionals within the market
- Excellent knowledge of liquor laws, regulations, and rules
- Strong understanding and experience in cocktail culture and/or hospitality industry operations
- Confident and outgoing with excellent personal presentation and communication skills
- Ability to tailor communications for a variety of on-premise environments
- Deep understanding of market and industry trends
- Strong budget management skills
- Social media fluency
- Ability to work remotely
- Ability to work flexible hours and travel on an ad hoc basis, including nights and weekends required
- A valid driver’s license and access to a vehicle (travel required)
- A desire for mentorship and willingness to mentor others contribute to team culture
- Bilingual (English and Spanish-speaking) a plus
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Inspira Marketing
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