Regional Brand Ambassador

This position must be based within 15 miles of commuting distance to city center.

The Regional Brand Ambassador is responsible for delivering education supporting a brand or portfolio across a designated region territory while developing trade relationships and driving brand opportunity with customers across the on, off, and non-premise channels.

Reporting to a Sr. Manager, the Regional Brand Ambassador will serve as a brand mentor to trade, consumers, customers, clients, and members of the agency team. The Regional Brand Ambassador will represent brands at regional and/or national consumer and industry events.

Core Responsibilities/Activities:

• Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
• Industry Education. Impart brand story, production, taste profile, and cocktail application knowledge on clients, distributors, trade, and consumers
• Brand Representation. Represent brand(s) at events with education, mentorship, networking, and tastings
• Nurture Brand Placements. Extend and expand on existing brand relationships
• Cultivate New Opportunities. Seek opportunities within key markets for brand placements and engagement
• Content Development. Works with agency team to develop industry-forward social, programming, education, and POS content driven by brand reception and field insights
• Social Media Presence. Utilize social platforms to support brand initiatives and showcase portfolio expertise
• Agency Accountabilities. Complete accurate and timely management of agency initiatives, including:
  • Budget and expense management
  • All reporting responsibilities
  • Tracking and management of performance data using agency-appointed platforms
  • Participation in all internal training initiatives
  • Point of Sale, asset, and warehouse management
  • Brand, market, competitive, and customer insight curation
  • Media training, as scheduled by agency HQ
• (Up to 25%) Travel. Support brand development with education in markets across the designated region

What Success Looks Like:

• Delivery of program activities and commercial growth across designated channels
• Growing brand presence in existing and new markets
• Active engagement on social media
• Positive 360º feedback from manager, agency, and clients
• High rate of positive feedback from attendees of education seminars
• Share success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client
• High rate of added value across the territory (going over and above our partnership in the field)
• Expanding personal education knowledge

The physical demands of this role require the following:

• Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
• Frequent lifting and moving cases of product and other objects of 50 pounds or more

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.

Requirements

• 5-7 years of experience in the spirits or hospitality industries
• Bilingual (English and Spanish-speaking) required
• Experience representing spirit brands in a field-based or ambassador role
• Established a network of industry professionals within the market
• Excellent knowledge of liquor laws, regulations, and rules
• Strong understanding and experience in cocktail culture and/or hospitality industry operations
• Confident and outgoing with excellent personal presentation and communication skills
• Ability to tailor communications for a variety of on-premise environments
• Deep understanding of market and industry trends
• Strong budget management skills
• Social media fluency
• Ability to work remotely
• Ability to work flexible hours and travel on an ad hoc basis, including nights and weekends required
• A valid driver’s license and access to a vehicle (travel required)
• A desire for mentorship and willingness to mentor others contribute to team culture