Acquisition & Online Media Manager

Welcome to TheFork! We're on a mission to bring people together, feed the human spirit, and champion restaurant culture because we strongly believe the best things in life happen around the table, and we want you to experience those unforgettable moments. 🍽

Founded in 2007 and present in over 10 countries, we are the leading restaurant booking platform across Europe and offer the broadest community of diners access to thousands of incredible restaurants. How do we make this happen? Through our exceptional lineup of products:

📱TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease.

💻TheFork Manager: our innovative software tool that digitizes restaurant operations and helps restaurateurs manage their bookings and increase their revenue.

💳TheFork PAY and TheFork Gift Card: quick and easy ways to pay directly from the TheFork app, making the payment process a piece of cake.

We have offices all over Europe, boasting a fully international team from all over the world. We are all foodies at heart and work together in a flexible, multicultural, and positive environment that provides everyone with space to grow, both professionally and personally

What you will do:

Your role is mainly in Italy, but you will also be responsible for DACH countries (Germany, Austria, Switzerland), driving demand (app downloads, new users and bookings) sharing your best practices and media expertise, and pooling creative ideas and feedback on the strategies proposed by the Central team for the Italy+ DACH Cluster (DE AT CH).

You will use various levers to promote the app (primarily) and the website (secondarily): Google Ads, Bing Ads, Google App Marketing, Apple Search Ads, Facebook Ads, Instagram Ads, Tik Tok, Criteo, App Network…

Reporting to the region's Marketing Director, your main tasks will be:

• Managing performance marketing budget and optimizing its impact and ROI, in sync with the Central Team.
• Real-time monitoring of our digital campaigns managed by the Central team: PPC (Google, Bing), Paid Social (Facebook, Insta, TikTok), App Marketing (Google, Apple, Networks), Retargeting (Criteo…)
• Holding regular meetings with external Agencies and the Central Team
• Monitoring the results of each of the levers using reports from the Central Team, as well as deep dives using our web (Google Analytics, Realytics) & App (Appsflyer) analytical tools, and our internal de-duplicated tool (Fenix)
• Coordinating all relevant stakeholders (Brand team, Offer team and Agencies) for the production of content, which is key to driving effectiveness

This role is an individual contributor one

What’s your profile?

• 5 years' higher education, at least 3 years' experience in acquisition marketing (in an agency or with an advertiser)

• Extensive knowledge of the web over the last 3 years and a focus on mobile

• Good command of digital levers; specially on Social Media (Meta, TikTok campaigns) and Google environment (Adwords, Youtube)

• Proficiency in Italian plus English is necessary to communicate with the group and the teams in the different countries, German and French are a plus but not necessary

• Analytical skills to monitor your results and make recommendations and adjustments

• Good command of some or all of the tools listed above

• Agile, always on the move to learn and test

• Problem solver and doer, with a smile

• Enthusiastic, humble, rigorous and creative/innovative

• Team player, sociable and open to others

• Eager to join a caring corporate culture focused on the development of each individual, with strong ambitions and resources to match those ambitions

What we offer you:

😄 An awesome team (not everybody like our jokes, but we try our best)

🏠 A Permanent contract (that can be useful in life)

⚖️ Flexible working environment (2 days home office per week)

💸 Competitive fixed salary, bonus and equity (yes, equity!)

🍕 Lunch vouchers available for each working day (because yes, we like to try our best restaurants)

🌎 International teams - More than 30 nationalities and 16 offices worldwide

🏳️‍🌈 Highly inclusive working environment

🤸‍♀️ Lifestyle benefits that can be used to reimburse physical, leisure activities, family support, travel etc

😌 Free access to the Calm app

🏥 Health insurance

👩‍🦽 Life & Disability Insurance at no cost to the employee

💗 Welfare allowance school costs, elderly care, babysitting costs, transportation, travel leisure

🍴 Amazing offices with dining, coffee point on each floor, and leisure area

We believe that we are better together, and at TheFork we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At TheFork, we want you to bring us your unique perspective and experiences, so we can collectively keep disrupting the restaurant industry and go from good to great.

#FF1