Head of Design

Position Summary:

As the Head of Design/Creative Director at ParetoHealth, you will lead the charge in revolutionizing our brand’s visual and experiential journey. Your mission is to craft a scalable and innovative design system that enhances our brand’s engagement and impact, aligning with our core values of determination, competence, and community. You will leverage your extensive design leadership experience to drive significant organizational changes, fostering a culture of continuous improvement and transformative creativity. This role will report to the Chief Marketing Officer and be a key member of the Marketing Leadership team.

Competencies:

• Systems approach to driving business results: Systemic approach to solve business problems based on deep customer insights that result in creative execution that measurably impact brand engagement and impact.
• Building scalable design systems: Experienced in spearheading the development and execution of extensible and scalable design systems that include templates for the sales deck, enablement toolkits, web, social media, and corporate branding.
• Change Management: Expert in building relationships, training teams, and holding leaders accountable to drive organizational change including adoption of new technologies and processes. Skilled communicator both at abstracting salient points as well as cross-functionally selling a vision.
• Challenges the status quo: Creativity in conceptualizing and developing tools and processes that drive continuous improvement.

Key Responsibilities:

Build Scalable Design System:

• Drive executive alignment on an updated brand and new design system (including new sales pitch deck and enablement templates) that will be launched by the end of 2024.
• Creation of brand book, content management system for brand assets, and leverage AI tools to ensure consistent brand execution.

Lead Creative Direction:

• Owns creative vision and the standard of output across design team.
• Leads creative direction for videography, photography, digital, and print.

Team and budget management:

• Manage a team of 2 visual designers, external contractors, and oversee design budgets.
• Instills systemic approach to uncovering business and customer needs that results in objective stakeholder discussions that elevates the design quality while meeting business deadlines.

Implement Design Operations and Analytics:

• Implement client brief intake and prioritization process to align creative team resources to the highest impact business deliverables.
• Lead quarterly creative team retrospective to analyze engagement and business impact and to drive future accountability and continuous improvement.

Required Skills & Qualifications:

• A degree in a visual or experiential design discipline or equivalent professional experience
• Experienced with AI tools, wireframing, prototyping, and user testing
• Minimum of ten years of B2B design leadership experience, ideally with experience with brokers and employer benefits.
• Demonstrated strong project management skills with the ability to oversee multiple projects, prioritize effectively, and meet tight deadlines.
• Must be willing to travel seasonally, ~25% of the time, to meet business needs.