Web Channel Manager

Are you interested in working with a leading education technology player, the global leader in the assessment and certification of professional skills industry with presence in more than 200 countries worldwide? If so, this is the chance to apply now! 📥

PeopleCert is looking for a Web Channel Manager who will be responsible for overseeing and optimizing LanguageCert’s online presence. This role involves managing website content, enhancing user experience, improving SEO performance, and driving online engagement. The ideal candidate will need to have a strong background in digital marketing, and content management systems. You will collaborate with teams in PeopleCert such as marketing, product, digital, UX design, to understand and analyze content requirements, and implement them on our websites ensuring the best user experience to achieve business goals and conversions.

As a Web Channel Manager, your tasks will include the following:

1. Website Management:

• Oversee the day-to-day operations of the company’s websites.
• Ensure website content is up-to-date, accurate, and engaging.
• Coordinate with design and development teams to implement new features and improvements.

2. SEO and Performance Optimization:

• Develop and execute SEO strategies to improve organic search rankings and drive traffic.
• Monitor website performance metrics and implement improvements to enhance speed and usability.
• Conduct regular SEO audits and implement technical SEO best practices.

3. Content Strategy and Management:

• Develop and manage a content calendar in collaboration with the content team.
• Ensure all web content aligns with brand guidelines and marketing objectives.
• Optimize content for SEO and user engagement.

4. Analytics and Reporting:

• Provide insights and recommendations based on web data analysis to improve online strategies.
• Track and report on the effectiveness of digital campaigns and initiatives.

5. User Experience (UX) Enhancement:

• Work with UX/UI designers to improve website navigation and overall user experience.
• Work proactively to optimize conversions.

6. Project Management:

• Coordinate with cross-functional teams, including marketing, product and IT.

Required skills and qualifications:

• Bachelor’s degree in Marketing, Digital Media, Information Technology, or a related field.

• Proven experience as a Web Channel Manager, Digital Marketing Manager, or similar role.

• Proficiency in content management systems (CMS), such as Sitecore.

• Strong knowledge of SEO best practices and web analytics tools (e.g. Google Analytics).

• Experience with HTML, CSS, and basic web design principles.

• Strong analytical skills and data driven thinking.

• Detail-oriented with a creative mindset.

• Ability to collaborate within a multi-functional team's environment.

• A getting-things-done attitude, able to multitask and prioritize, set timelines and goals to deliver high quality content against target deadlines.

• Excellent communication and interpersonal skills.

• Ability to work independently and as part of a team in a fast-paced environment.

Desired Skills

• Experience with web content creation and maintenance through a Content Management System
• Knowledge and past experience on Sitecore
• Basic knowledge of HTML, CSS, JavaScript

What we offer:

• Competitive remuneration package 💲

• Work in an international, dynamic and fun atmosphere among young and smart people 💯

• Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees 🎓

• Complimentary coffee and tea in all our premises ☕

• Huge learning experience in using best practices and global environment 📈

• Constant personal and professional development 🥇

• 100% Virtual Hiring Process 💻

If you want to become a member of our international, dynamic and agile team that creates world leading software products, then we should certainly like to hear from you!

About PeopleCert

PeopleCert is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their life ambitions.

Quality, Innovation, Passion, Integrity are the core values which guide everything we do.

Our offices in UK, Greece, and Cyprus boast a culture of diversity, where everyone is different, yet everyone fits in. All of us at PeopleCert are committed to the reflection of the diversity and inclusion of our customers and the communities in which we do business.

Working on Home Office (HO) Secure English Language Tests (SELTs)

Any person who is engaged by PeopleCert to work on the SELT service must undergo a Background Check (the results of which must be acceptable to PeopleCert and the HO) prior to commencing their SELT duties. All SELT personnel will be required to complete a declaration (provided by PeopleCert) where the existence of any criminal record and/or bankruptcy must be declared.

If working on the SELT service in the UK, background checks will include:

• A basic or enhanced Disclosure Barring Service (DBS) check
• Right to Work in the UK check (including nationality, identity and place of residence)
• HO security check (Baseline Personnel Security Standard (BPSS) or Counter Terrorist Check (CTC)
• Financial background check
• Employment reference check
• If working on the SELT service anywhere in the world (outside of the UK) personnel will undergo background checks that are equivalent to those stated for the UK

In addition, if personnel are required to speak to SELT candidates they must be appropriately skilled in English language and, where SELT services are provided anywhere in the world (outside of the UK), the official language of the relevant country.

All applications will be treated with strict confidentiality.