Senior Insights Analyst

The Senior Insights Analyst will play a crucial role in analysing and interpreting complex data related to customer facing e-Commerce sites for both our direct to consumer and retail / pharmacy partnerships, and our medical consulting platform. They will be providing actionable insights and recommendations to drive strategic decision-making to support marketing on driving conversion, revenue and prevent churn.

Day to Day Responsibilities:

• Analysing complex datasets related to e-Commerce sites, market trends, telehealth platforms and regulatory frameworks
• Conducting life cycle analysis to better understand the customer journey from acquisition to retention, identifying key touch points and opportunities for intervention to improve retention rates.
• Analysing the performance of CRM campaigns through Braze to assess impact and uplift to key retention and patient metrics.
• Creating target audience segments based on customer segmentation, lifecycle, behaviours and key triggers to increase retention rates.
• Oversee the end-to-end delivery of analytic initiatives related to marketing analytics and become the domain expert in the Data & Analytics Department.
• Collaborate directly with the Marketing teams to comprehensively understand their needs, translating business requirements into technical specifications and strategic plans.

Requirements

• Extensive experience in a similar role and experience in customer or marketing analytics capacity.
• Experience with creating reports and visualisations that communicate insights to stakeholders in a clear and concise way.
• Experience in using Braze or similar CRM tools and Hightouch or similar Reverse ETL tools.
• Experience working with cross-functional teams to develop and implement data-driven solutions that improve the efficiency and effectiveness of the business.
• Proficiency in data modelling, statistical analysis and data visualisation tools (e.g., SQL, Python, Looker, Tableau).
• Strong analytic / quantitative research skills and experience in different research methodologies.