Vice President

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

"Are you ready to drive the future of credit scoring? As the Vice President of Scores Marketing at FICO, you’ll be at the forefront of innovation, leading the charge in marketing strategies that define our scores products and services. This is your chance to make a significant impact by crafting compelling campaigns, elevating brand presence, and driving customer engagement. Reporting directly to the global head of product marketing and communications, you’ll shape the narrative of a market leader and inspire a high-performing team. Join us and be the architect of marketing excellence." - Hiring Manager

What You’ll Contribute

• Craft and Execute Visionary Marketing Strategies: Develop dynamic and integrated marketing plans that captivate audiences across digital, social, event, and traditional channels, amplifying FICO's scores products and services.
• Champion Brand Elevation: Spearhead initiatives to fortify the FICO Scores brand, ensuring consistency and resonance in every marketing message and across all touchpoints.
• Uncover Market Insights: Dive deep into market research to decode customer needs, trends, and the competitive landscape, translating these insights into powerful marketing strategies and product innovations.
• Ignite Demand Generation: Design and implement cutting-edge demand generation programs to boost awareness, generate quality leads, and propel sales, in close collaboration with the global demand generation team.
• Master Content Creation: Lead the development of impactful content—whitepapers, case studies, blogs, and videos—that educates and engages our audience about the unique benefits of FICO Scores.
• Orchestrate Campaigns: Plan, execute, and evaluate integrated marketing campaigns to drive customer acquisition, retention, and cross-selling, maximizing every opportunity for growth.
• Forge Strategic Partnerships: Build and nurture strategic alliances with industry organizations, financial institutions, and key stakeholders to enhance the reach and influence of FICO Scores.
• Inspire Team Excellence: Assemble and lead a world-class marketing team, offering guidance, mentorship, and support to fuel professional growth and achieve ambitious business goals.
• Optimize Budget Utilization: Strategically manage the marketing budget, ensuring resource allocation delivers maximum ROI and supports our aggressive growth targets.

What We’re Seeking

• Educational Background: Bachelor's degree in marketing, technology, or a related field; an MBA is a plus.
• Marketing Mastery: 10+ years of marketing experience with a stellar track record in B2B or B2C marketing, ideally within financial services.
• Industry Expertise: Deep understanding of credit scoring and consumer credit markets, with hands-on experience in marketing credit scoring products or financial services.
• Strategic Vision: A strategic thinker who can translate market insights into actionable and innovative marketing plans.
• Leadership Excellence: Exceptional leadership and communication skills, with a knack for inspiring and mobilizing cross-functional teams.
• Collaborative Spirit: A collaborative leader who thrives in partnership with colleagues and teams to align objectives, drive change, and reach consensus.
• Analytical Acumen: Proficiency in data-driven marketing techniques and marketing analytics tools.
• Project Management Prowess: Proven ability to juggle complex projects and initiatives, prioritize effectively, and deliver stellar results in a fast-paced environment.
• Attention to Detail: # your favorite marketing journal or blog on your resume.

Our Offer to You

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
• The targeted base pay range for this role is: $230,000 to $260,000 with this range reflecting differences in candidate knowledge, skills and experience.

#LI-AJ1

#LI-Remote

Why Make a Move to FICO?

At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics. You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.

FICO makes a real difference in the way businesses operate worldwide:

• Credit Scoring — More than 90% of US credit decisions involve the FICO Score.

• Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.

• Lending — 3/4 of US mortgages are approved using the FICO Score.

Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career. Join FICO and help change the way business thinks!

Learn more about how you can fulfil your potential at www.fico.com/Careers

FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.

Information submitted with your application is subject to the FICO Privacy policy at [https://www.fico.com/en/privacy-policy>