Event Engagement Manager

Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? If so, you might be our next Event Engagement Manager.

About us

Retail Insights is Northern Europe’s leading retail forum. We are strengthening the retail ecosystem by building a platform for insights, inspiration, and networking, connecting more than 3,000 leaders yearly from more than 15 countries.

Retail Insights is part of United Media ([https://www.united-media.com/>) which focuses on building large scale industry media and conferences products in sectors such as insurance, HR, private equity, retail, etc. As of today, we have organically launched 8 media companies and acquired one.

What we offer you

As our Event Engagement Executive, you get the unique opportunity to take ownership of our marketing. To ensure a never-ending growth curve, we provide you with:

• The opportunity of having a real impact - You’ll be getting operational experience in a start-up where both your work and the results are highly tangible and matter to the business.
• Inspiration and guidance - A chance to work closely with our high-performing team as well as with the CEO and CMO of our company.
• Unlimited growth potential in our company - we strongly believe in and have a track record of promoting internally.
• Travel opportunity: You will be joining our conferences overseas.
• Invaluable transferable skills - boost your interpersonal, research, organisation, outreach, and project management skills through experience and training.
• Competitive salary

Your Responsibilities

Responsibilities in this job will vary however, they will be mostly centred around:

• Strategy & planning:
  • Collaborate with stakeholders to set sales targets, develop customer profiles, identify potential customers, research customer challenges, and maintain an accurate database.
• Campaign & content execution:
  • Execute multi-channel campaigns (email, web, social, digital ads) to boost sales, engagement, leads, brand awareness, and revenue.
  • Segment audiences using data, tailor messages and optimise campaigns for set objectives.
  • Conduct A/B testing to exceed targets; collaborate with digital specialists for content and landing pages.
  • Create evergreen content for digital channels, manage the online sales funnel, and qualify leads.
  • Analyse campaign results to enhance future effectiveness continually.
• Reporting & analytics
  • Maintain reports on sales, leads, and campaign performance. Set and communicate KPI benchmarks.
  • Drive improvements and monitor competitors.

What we expect from you

• Bachelor’s degree in business administration, Management, Marketing, or a related field.
• 3-5 years of digital marketing experience, online retail experience or B2B events preferred.
• Experience in digital marketing campaigns and/or online content, with an understanding of campaign performance tracking, execution best practices, and data-driven marketing tactics.
• IT skills: Google Analytics, PPC, marketing copywriting.
• Excellent communication skills and Critical thinking and analytical abilities

Start date

August/September 2024

Monday - Friday we work from our office and do not offer remote work.