Social & Influencer Marketing Lead

We are looking for a candidate who is interested in driving the growth of NVIDIA GeForce RTX platform with mainstream consumers thru popular social platforms and influencers. We are searching for someone who can demonstrate a strong understanding of mainstream consumer insight and experience in social & influencer marketing.

The ideal candidate possesses a strong passion for new graphic technology and AI evolvement, a deep understanding of social media trends, a sharp marketing sense and a proven track record of driving successful marketing campaigns. You should be a creative problem solver with outstanding communication skills and the ability to collaborate optimally with cross-functional teams. Want to make a difference? Come join our team!

What you’ll be doing:

• Develop RTX for AI marketing approach for mainstream consumers through popular social platforms and influencers.
• Establish efficient collaboration model and build positive relationships with key China media platforms, including Xiaohongshu, Douyin and Bilibili. Find opportunities to create marketing campaigns that leverage platform resources.
• Identify and build solid engagement with mainstream KOL/KOCs. Guide messages and content development with KOL/KOCs.
• Solidify GeForce RTX brand superiority in AIPC market through effective marketing content generation on various media platforms. Drive RTX laptop to win consumer’s mind in AIPC era.
• Analyze media performance metrics and assess the effectiveness of social campaigns, making data-driven decisions to optimize our strategies.
• Keep up with the latest trends in China social media, mainstream audience demographics, marketing tactics, and content directions, including but not limited to platforms such as Bilibili, Xiaohongshu, and Douyin.
• Align with regional Product and Sales teams. Work with Product team to develop proper contents for marketing usage
• Liaise with HQ on marketing campaigns, programs and critical metrics.

What we need to see:

• Bachelor's degree in marketing, business, and/or computer science. AI-related is a plus.
• 5-8+ years of experience in consumer marketing. AI, PC or consumer tech industries preferred.
• Familiarity with China social media platforms like Bilibili, Xiaohongshu, Douyin, coupled with a solid understanding of graphics technology and AI.
• Project management experience, excellent communication, prioritization, listening, and collaboration skills.
• Understand marketing principles and channels.
• Daring, driven, with a can-do attitude, and a thirst for learning and building marketing knowledge.
• Pride in delivering excellent work, organizational skills, and multitasking prowess.
• Flexible, adaptable, proactive, strong attention to detail, and a passion for learning and innovation.

Ways to stand out from the crowd:

• Experience carrying out diversified marketing campaigns and social media/influencer marketing.
• Understands how to engage with young consumers on social media.
• Sharp sense on marketing and creative thinker.
• Understanding of AI, artists, computer gaming.

NVIDIA is widely considered to be one of the technology world’s most desirable employers. We have some of the most forward-thinking and hardworking people in the world working for us. If you're creative and autonomous, we want to hear from you!