Senior Manager

SeniorManager
🇨🇳 China
Marketing Manager

Job Purpose

Responsible for the strategy, planning & development of Converse marketplace, esp. Converse stores, Drive the implementation of Nike marketplace strategy by planning & executing key store-related initiatives. Great opportunity to integrate strategic thinking into commercial knowledge, and ultimately drive business results.

Job Description

Fleet Mapping & City Cluster Strategy Development:

  • Lead/participate in defining strategic vision & initiatives of future stores, landlord partnership & consumer intelligence.
  • Co-work with marketplace team leaders to ensure objectives are aligned and integrated.
  • Co-work with other GC functions to develop a consolidated and actionable plan.

Fleet Planning & Transformation:

  • Lead the process of transforming/upgrading existing stores under long-term strategic goals.
  • Real Estate and marketplace analysis
  • Define Annual fleet plan and review support criteria based on marketplace status and needs
  • SNL AEC meeting (fleet assignment & allocation alignment)
  • Annual & Seasonal fleet plan & result tracking
  • Drive cross-functional collaboration to mitigate risks and unlock opportunities during execution.
  • Identify relevant measures and drive accountability for on-going business performance against strategic objectives.

Communication of Strategy:

  • Fleet strategy communication & discussion.
  • Support important external meetings/summits to communicate the vision and strategic initiatives.

Key landlord partnership

  • Maintain National key landlord relationship, monitor performance and develop plan
  • Support Strategy fleet negotiation and alignment (Key fleet WHSL & all fleet of DTC)

Requirement

Degree holder with minimum 4 years relevant work experience

Strategic thinking, drive the future, champion and embrace change

Excellent written & spoken communication skills, both in English and Chinese

Ability to work with different functions and senior business leaders in a matrix organization

Direct experience in consumer goods / retail / real estate is a plus

 

Nike

Nike

Global Product Management Team responsible for driving the product creation & development strategy for Nike Sportswear Men's Apparel product line.

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