Consumer Insight & Research Specialist

Could you be our next Consumer Insight & Research Specialist?

With your experience working as a research dualist or in a previous consumer insight role, you will help bring millions of Macca’s customers voices to life and input into key business decisions. What can you expect on a day-to-day basis?

• Running both quant and qual research projects, across brand, menu and value pillars.
• Partnering and advising subject matter experts from around the Macca’s business research design, inputs, and results
• Working closely with our trusted research suppliers ensuring we are working well as a collective.
• Mining current quant data sources to help shape the strategic direction of growth platforms
• Championing the customer voice in various forums to ensure we are staying customer centric.
• Coaching and collaborating with other teams on how to use consumer data to improve decision making.
• Running both quant and qual research projects, across brand, menu and value pillars
• Owning comms tracking + evaluative tools and delivering results to stakeholders
• Working closely with CBI Manager to deliver quarterly business performance reports on brand, experience, and market performance

Requirements

Your keys to success:

• Has 4+ years’ experience in Market Research / Consumer insights (either dualist at research agency or experience in blue-chip FMCG or QSR brand).
• Advanced understanding and application of quantitative and qualitative research methodologies.
• Ability to join the dots between multiple sources of information to help inform the bigger picture.
• Ability to simplify research reports down to actionable insights that will help shape the business
• Quantitative technical skills Excel, SPSS, Tableau Q (or similar software’s).
• Quantitative capability to find the story from raw data and present it in a compelling way.
• Experience with Brand, communication, and/or innovation Qualitative projects
• Excellent data visualization skills and an eye for detail.
• Business acumen and the ability to communicate across stakeholders.
• Strong skills in project management.
• Exceptional attention detail, organizational and time management skills.