SEO Marketing Copywriter

About Tide

At Tide, we are building a finance & admin platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now the leading business financial platform in the UK with over 575,000 SME members (10% market share) and more than 250,000 SMEs in India. Headquartered in London, Tide has over 1,800 Tideans across the UK, Bulgaria, India, Serbia, Romania, Ukraine and Germany.

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

About the team

As an SEO & Marketing Copywriter in our Marketing team you will be delivering unique, engaging marketing content that delights our members and drives organic traffic & leads for Tide.

We want your content to help catapult Tide towards our goals! This job is right for you if:

• You’re a creative and passionate self-starter who is able to adopt a data-driven approach to identify trends and SEO opportunities
• You’re an excellent writer with previous experience in a content-focused role
• You have a thorough understanding of on-page SEO and how to develop SEO content, as well as how to write copy for other marketing channels

You will conduct competitor research, keyword and analyze data to inform your work. While support will be ongoing, you should be able to devise your own strategy for growing organic traffic and leads, and own the results of your content.

About the role

As an SEO/Marketing Copywriter you’ll be:

• Creating compelling content that drives organic traffic and conversions, across multiple acquisition channels including SEO, product pages, CRM, Direct Mail & blog
• Optimizing content for SEO, working with external agency partners to bring the content strategy to life
• Turning technical information into simple, compelling messaging that converts
• Understanding what a good brief looks like and answering briefs to an extremely high standard
• Putting Tide members at the heart of everything you do with a focus on delivering the best, most engaging content for SMEs
• Analyzing data - from keyword research to website analytics - you should be comfortable using data to inform and refine your strategy
• Reviewing, amending and approving other content where necessary
• Collaborate with cross-functional teams, including product, data & design

What we are looking for

• Experience in a content role, ideally 2+ years
• You are knowledgeable and passionate about content, & SEO
• You are self-assured, driven, able to make decisions and take responsibility for them as well as great teamwork skills
• You are able to communicate with different audiences, internally and externally
• You have excellent communication and copywriting skills
• You have a strong grasp of English grammar, structure and punctuation
• You have an eye for detail, as well as excellent proofreading and editing skills
• You are able to adapt your writing style to fit Tide’s tone of voice
• You are familiar with industry trends and competition, identify strategic opportunities
• You have excellent planning, organizational and time management skills
• You are adaptable and able to grow with the role, working with different people whilst being flexible
• You have experience with Jira, WordPress, CMS tools, SEMrush, Content King, Google Analytics and/or other similar SEO/Analytics tools
• You may also have experience in Fin-tech, a start-up or fast growing company
• You may also have experience working in subscription and/or app-based business models

What you’ll get in return:

• Competitive salary
• Flexible working options
• Share options
• Group Life Insurance
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• 25 days holiday with the ability to buy extra days
• 3 days for L&D or volunteering time off per year
• We invest in your development with a £1,000 professional L&D budget per year
• Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
• Spacious brand-new office near Old Street with an all-day snacks bar
• Enhanced family-friendly leave
• Sabbatical leave

Tidean Ways of Working

At Tide, we champion a flexible workplace model thatsupports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

Tide is a place for everyone

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.