SVP, Growth Marketing

The Role

We are seeking a dynamic and experienced Growth Marketing leader to join our marketing leadership team. The SVP of Growth Marketing will be responsible for leading the strategy, goals, and efforts needed to consistently meet and exceed our customer acquisition growth objectives. This role requires a strategic thinker with a deep understanding of digital marketing, analytics, and customer behavior, coupled with a hands-on approach to executing innovative marketing campaigns.

Our ideal candidate will be strong in the following areas:

• Strategic leadership - proven ability to develop and execute a comprehensive growth marketing strategy aligned to company goals and objectives
• Driving growth - established history of meeting and exceeding revenue and conversion growth targets and goals
• Developing a team - lead and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence
• Acquisition channel expertise - including SEO, SEM, social, video, affiliate, lead nurturing, email marketing, and partnerships.
• Efficient customer acquisition - optimize the marketing funnel to maximize conversion rates, lower customer acquisition costs, and act as the gateway to our all-in-one platform
• Experimentation and optimization - analyze market trends, customer behavior, and competitive landscape to inform A/B testing and optimization techniques
• Building brand equity - develop compelling messaging and creative strategies that resonate with our target audiences to strengthen the ZenBusiness brand presence and positioning in the market
• Collaborating - work across marketing, product, engineering, sales, and customer success teams to meet timelines and deliver results
• Communicating - communicate marketing plans, progress, and results to stakeholders and executive team with insights and recommendations for continuous improvement

This position will report to the CMO and is a remote role.

Responsibilities

• Developing acquisition strategy - guide our acquisition teams to drive consistent growth
• Establishing goals and budgets - coordinate with marketing team leads and executive leaders to set goals and budgets
• Hitting and exceeding targets - manage budgets and meet and exceed KPIs for conversions, customer acquisition costs, revenue, and ROAS
• Researching the market - market analysis, customer insights, and competitive intelligence
• Testing and experimentation - help set and define the experimentation roadmap to deliver consistent conversion and revenue optimization wins
• Evaluating campaign performance - coordinate with team leads to drive continual improvements to campaigns across marketing acquisition channels
• Managing customer journey to purchase - ensure a consistent brand experience across our marketing, on the site, and in our email and sales communications

Goals and Desired Results

• Hit and exceed customer acquisition goals - for conversion volumes, revenue, and efficiency metrics for each acquisition channel
• Increase conversion rates and AOV - use experimentation and testing to drive results
• Drive incremental campaign improvement - coordinate with team leads to hit and exceed their targets
• Establish new acquisition channels and strategies - test into new channels, creatives, and messages to drive future growth and success
• Improve brand health metrics - focus on awareness, recall, consideration and favorability

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 15+ years of experience in growth marketing, digital marketing, or related roles, with a proven track record of setting strategy and driving significant business growth.
• Strong leadership skills with experience managing and developing high-performing marketing teams.
• Deep understanding of digital marketing channels, tools, and techniques.
• Experimentation framework that drives improvements to conversion and revenue
• Exceptional analytical skills and experience with data-driven marketing.
• Excellent communication and interpersonal skills.
• Ability to think strategically and execute tactically.
• Entrepreneurial mindset with a passion for innovation and problem-solving.

Bonus Qualifications

• Business intelligence and data analysis tools
• Experience with Salesforce CRM and Salesforce Marketing Cloud
• Lead nurturing and prospecting
• macOS and G-Workspace knowledge is a plus