SEM Analyst

SEM Analyst | Tripadvisor

About Tripadvisor

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people-powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

Tripadvisor is the world’s largest travel guidance platform. Our mission is to help make everyone a better traveler. More than 400 million travelers around the globe come to our site and apps each month to discover the best things to do, places to eat, and accommodations. Building repeat, long-lasting relationships with our travelers through a compelling membership offering is a core tenant of our company strategy. The Head of Membership Strategy and Operations will lead the cross-functional team charged with executing our membership strategy**.**

What we do in SEM:
We are a world class SEM team that focuses on managing large scale marketing campaigns across all areas of travel, worldwide. Our team focuses on how we test, learn, and optimize at scale. This role will be focused on working with engineering, other analysts, and data science to drive incremental profit, lead continuous experimentation, and achieve operational excellence in our SEM programs.

What you’ll do:
This is your chance to join an iconic travel brand, working as part of our hugely successful Search Engine Marketing team. You will be an active member of an industry leading cross disciplinary team of engineers, data scientists and analysts operating one of the world’s largest paid search programs. We have a very data driven approach to SEM with the aim to automate wherever possible. Our company ethos is speed wins and innovation is intrinsic to our continued efforts.
This is a unique opportunity for a smart, data savvy search marketing professional to step up to the next level in their career. In this role, you will:

• Manage large multinational marketing campaigns
• Identify SEM growth opportunities
• Analyze marketing data to identify actionable insights
• Work collaboratively with analysts, data scientists, and engineers to improve tools and processes
• Improve and optimize our landing pages to maximize conversion
• Stay abreast of the latest developments in SEM
• Continuously design, execute, analyze, and scale testing outcomes

What we are looking for:

• Excellent data analysis skills
• Be a problem solver – able to analyze large amounts of data and produce actionable insight
• Results driven – work to and be motivated by revenue or profit targets
• Highly organized and a self-starter
• Enjoy working alongside engineers to develop solutions to business problems
• Strong communication skills both verbally and in presenting data
• Knowledge in Search Engine Marketing platforms, including Google Ads, Microsoft Ads among others
• Experience working on SEM at scale – ideally multiple accounts and a global reach
• Experience in running and interpreting tests – e.g. creative testing, CPC bidding models, A/B or multi-variate
• Adept with Excel/Sheets and big data reporting/dashboard platforms (e.g. Tableau)
• SQL fluency preferred, some coding experience a plus

The salary range for this role is $70,000 to $80,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, sales or revenue-based metrics, and business or organizational needs. This compensation range may also be modified in the future

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.

If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!

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