Senior CRM Manager

Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce & lifestyle destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.

THE ICONIC is hiring for a Senior CRM Manager to join our Customer team to lead our CRM function. We are seeking a CRM leader with strong commercial acumen, an analytical mindset, superior stakeholder management and communication skills and ideally 5-7 years CRM experience at an ecommerce retailer. This is a senior role with commercial accountability reporting to the Director - Insights and Customer Engagement.

What's involved:

• Drive a step change in customer loyalty at THE ICONIC, focused on driving increased order frequency and stronger engagement across CRM channels and THE ICONIC App
• Commercial accountability of the weekly CRM channel performance and associated growth targets
• Lead analysis of customer data and insights to identify opportunities for improving customer segmentation, personalization, and targeting
• Drive audience based Marketing at scale for THE ICONIC
• Be an authentic leader focused on the engagement and growth of team members
• Implement continuous improvement initiatives to enhance efficiency, effectiveness, and innovation in CRM processes
• Be an active and influential member of the customer leadership team and build strong relationships with cross functional stakeholders
• Staying updated with industry best practices, emerging trends, and technological advancements in CRM

About You:

• 5-7 years CRM experience ideally at an eCommerce retailer
• Technical proficiency and experience with a marketing automation platform such as Braze
• Strong strategic thinking and ability to translate business objectives into brand strategies.
• Proven leadership experience with the ability to inspire and manage a diverse team
• Ability to analyse complex data sets and derive actionable insights.
• Exceptional communication and stakeholder management skills
• Strong focus on metrics and performance measurement.
• Must be highly organised and efficient at managing and prioritising multiple tasks
• Decisive and confident in making decisions, ensuring timely and effective outcomes even in challenging situations
• Degree or MBA qualifications in relevant tertiary discipline
• Experience in building commercial strategies and plans
• Proven ability to lead, support and coach high-performing cross functional teams
• A strong team player who embodies our ICONIC Principles

Life at THE ICONIC

From our ways of working to our growth mindset and sustainable approach, we each add unique value and have an incredible amount of fun doing it! People are our greatest asset and our ICONITE experience is designed to empower you to do your best work.

Here’s what to expect when you join THE ICONIC:

• Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you
• The learning Collective. Get your knowledge fix with our learning days & hackathons
• Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year
• Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
• Curate your style. No matter what your style is, we have got you covered with our Amazing staff discount and our famous sample sales
• Wellbeing. Access to our discounted gym memberships and wellbeing programs
• People first. Access to our Employee Assistance Program for you and your family
• Volunteer days. Work as a Charity Partner with Thread Together for society and environmental change.
• Refer a friend. Enjoy a $4,000 referral reward for successfully placing a referral

We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Attraction team directly: talent.attraction@theiconic.com.au