Product Marketing Manager

Role:

We are looking for an experienced product marketer to drive product positioning, sales enablement and go-to-market strategies. The ideal candidate is a both a strategic thinker who can drive our where we’re going in the future; and a builder who can scale processes to drive growth.

This is a high-profile role reporting to the VP of Marketing and working across functions. It is a great fit for a self-starter who enjoys driving marketing impact through the intersection of messaging, sales enablement and competitive strategy.

Responsibilities:

• Develop target buyer persona and differentiated messaging and positioning for the MyTime product.
• Create and execute our go-to-market strategies for new products to drive achievement of enterprise revenue goals.
• Support Sales through the development of sales enablement programs and materials to educate customers on our product differentiators and increase close rates.
• Develop industry-specific content (ebooks, infographics, blog posts, competitive playbooks, sales decks, and thought-leadership articles) to support lead generation campaigns, SEO, and sales enablement.
• Perform ongoing competitive analysis, positioning and strategies for effectively competing and winning in the marketplace.
• Develop compelling product messaging and content by becoming an expert on our enterprise customers, their pain-points, and criteria for purchasing.
• Train the sales and other customer facing teams on how to position and sell the MyTime platform.
• Analyze product behavior to develop effective customer marketing campaigns and incentives to increase adoption and upsell opportunities.
• Work with the leadership team on pricing and packaging for both existing and future products.

Requirements

• 5+ years of product marketing experience, with at least 3 years at an enterprise SAAS company.
• Experience working directly with technical teams to build, price, and launch new products or modules
• Demonstrated empathy for the customer, gaining customer insights by way of research and testing and translating insights into successful execution.
• Ability to convert comprehensive ideas and quantitative data into simple messages.
• Passionate about data-driven marketing.
• Very strong written communication skills.
• Comfortable presenting to audiences, both internally and externally.
• Excellent writing skills and a passion for storytelling – your writing evokes a positive reaction that drives affinity for our brand and grows our pipeline of leads.