Manager - CPG Business Insights

The Manager - CPG Business Insights - Nielsen Data, based in Minneapolis, MN is responsible to partner with cross-functional teams to convert insights into winning solutions for LSI; by leveraging Retailer & Shopper data resources they create compelling insights that influence LSI business and marketing plans. As the business insights thought leader, this position collaborates heavily with Brand Management, Category Management, Trade Marketing, Sales, Shopper Marketing, and plays a critical role in driving a fact based culture that turns “insights to action”.

The duties and responsibilities of this position shall consist of, but not be limited to, the following:

• Leverage custom research, syndicated data, assortment analytics, consumer segmentations and consumer decision trees to proactively identify LSI Growth Opportunities
• Integrate insights and data from multiple sources into a cohesive story to drive sales and support internal LSI strategies
• Be an expert of syndicated POS, retailer shopper card, household panel, and other industry research
• Deliver best-in-class reporting against KPI’s to assist sales and cross-functional partners: POS & shopper performance dashboards, composite rankings, and performance of new items across categories
• Identify knowledge gaps and develop shopper behavior insights
• Responsible for training & driving use of the various POS and shopper data resources within LSI

Requirements

Required Education: Bachelor’s Degree or equivalent experience

Required Experience:

• 3+ years CPG industry experience – Grocery and C-Store experience a plus
• 2+ years experience working with syndicated POS data (Nielsen, Circana), Household Panel data, or Shopper Card Data
• Knowledge of statistics and quantitative business analyses
• Experience using consumer insights tools including Loyalty data, Mintel, Kantar, BASES, and other 3rd party research

Preferred:

• MBA a plus
• Broad experience in retail, category, brand, consumer, or shopper insights within CPG (Consumer Packaged Goods) industry
• Experience working with sales and/or customer development including channel development, merchandising and trade relations
• Development and application of advanced analytics and principles in price and package strategy, shopper insights, omni-channel measurement, or category management
• Understanding of key elements of brand marketing and new product research (advertising, consumer promotion, shopper marketing, public relations, packaging, consumer relationship management, and new product development)
• Experience managing projects: market research, consumer research, or performance management
• Experience with database management
• Process improvement experience: Agile, Lean, Six Sigma etc.

REQUIRED SKILLS, KNOWLEDGE AND ABILITIES

• In-depth knowledge and skilled in the use of syndicated data supplier tools such as Nielsen, Circana, Spectra, Shopper Card Data, and Household Panel Data.
• Ability to adapt, support, and guide organization through times of change
• Ability to clearly communicate innovative business solutions, orally and in writing, to Leadership and internal teams
• Effective organization skills
• Strong proficiency in MS Office with focus on Excel and PowerPoint
• Ability to travel up to 10-20% of any given month