Head of PR - Fashion

Job Purpose:

• Inspire and influence by elevating the unique timeless story of Chanel.
• Communicate Chanel’s iconic creations, heritage and values with distinct storytelling that is elevated by our knowledge of the brand, the highest standards of creativity and our art of relationships.
• Adapt to the times with constant curiosity around the people, places and ideas which add value to our brand and company.

Key Responsibilities:

Strategy and Planning

• In charge of PR strategy planning and align with global strategy.
• Upholding brand image through qualitative negotiation with media partner with strategic point of view
• Ensure local PR/ EPR strategy is properly implemented and precisely manage PR budget.

Press communications, event, and tools

• Develop long term relations and independently deal with key media partner and influencers.
• Planning, negotiate 360-degree co-op projects with key media partners coherent with annual strategy.
• Supervise press release translation, advertorial write up, distribution and follow up to ensure maximum exposure.
• Plan and execute press trips & events from show to collection launch.
• Notice industry competition analysis and provide insight for upcoming strategy planning.

Internal coordination

• Establish close communication with Global PR team, China PR Team of WFJ, FBP, CELEBRITY, ART & CULTURE to support divisional event and resource sharing.
• Work closely with Media, Social team and Marketing team and other internal departments to support company initiatives.

People Leadership and Development

• Manage, coach and train PR support staff. Recruit and retain the highest quality staff.
• Ensure the company policies and procedures are upheld. Ensure that PR supporting team receives formal feedback through performance appraisal and discussions.
• Reward and recognize staff for performance.

What you can bring to the team

Person Specifications:

Academic / Professional Qualifications

• Bachelor’s degree in a related field or equivalent experience.

Work Experience

• 10 years experiences in PR / EPR / Corporate Communications in Fashion industry.

Required Competencies

• Good relationship and network with media in China with good track record
• Be passionate about the brand, strong sense of luxury and branding.
• Highly organized and able to prioritize and manage multiple tasks within a busy and energetic work environment.
• Outgoing personality with excellent interpersonal and communication skills. Excellent coaching skill to manage and develop the current PR team.
• Creative, confident, dynamic, and independent with strong team-working spirit and strong sense of responsibility. Able to work under pressure.
• Able to report clearly and concisely to management.
• Able to cope with frequent travel schedule.
• Excellent team player
• Effectively bilingual in French, English and Mandarin. Proficiency in written and spoken French is a plus.

Key Interactions:

Internal

• Marketing, POE, Global PR team

External

• Press & Influencers