Brand Marketing Manager

Position Summary

We’re looking for an experienced integrated marketing manager who can drive our Flagship product communication offering. This role requires someone with extensive IMC expertise and strategic thinking, who can see campaigns through from concept to delivery. The ideal candidate is a mix of relationship leader + creative problem solver.

Role and Responsibilities

Marketing leadership & strategy:

• Define strategy, develop and align 360 marketing plans partnering with local market teams & global brand holder to ensure successful marketing activations and launches

• Lead business performance, consumer, and campaign analysis for the brand, identify business opportunities, key learnings, & insights, and define clear action plans

• Optimize ROI for marketing initiatives through insights from digital and social media analytics

• Develop Digital strategy & plans that support overall brand objectives and to improve brand/campaign performance throughout Customer Decision Journey

• Drive and oversee regional ecommerce marketing and promotion plans

• Develop CRM strategy & plans that support overall brand objectives and to improve brand/campaign performance throughout Customer Decision Journey

• Support VMD & assortment plans and coordinate with local in-store design teams to ensure alignment and best-in-class executions

• Provide guidance to agencies to set and achieve clear marketing goals & KPIs

Marketing operations and execution:

• Align, evaluate and optimize the local 360 marketing plans with agencies and drive best in class execution

• Track sales performance, A&P investment, and ROI against campaign objectives

• Ensure all local brand communications comply with global brand image and guidelines

• Monitor the brand’s presence, performance and activities across in all key touchpoints

• Monitor key competitors’ activities and performances

• Prepare reports of business reviews and key marketing activities

• Serve as a marketing liaison between Global, regional market and local brand portfolio holder teams

Skills and Qualifications

• Bachelor’s degree, preferably in Marketing or Business studies

• Minimum of 10-12 years of consumer marketing and retail experience required • Telco, technology knowledge and category experience would be a bonus

• Prior Asia-Pacific regional experience is an advantage

• Prior hands-on experience in planning and implementation of 360-degree marketing campaign, digital marketing and e-Commerce

• Prior hands-on experience in planning and implementation of 360-degree marketing campaign, retail pop-ups, activation and CRM strategy, plan, and execution

• Strong business acumen, analytical, and communication skills

• Comfortable in a flexible, fluid and occasionally ambiguous operating environment

• Strong team player who is able to build good collaborative relationships with key stakeholders throughout the organization

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