Director Global Product Marketing

Inclusion at Bumble Inc.

Bumble Inc. is an equal opportunity employer and we strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).

About the role

Bumble, Inc. is at the forefront of building connections in a new and empowering way. We seek a seasoned, results-driven, growth-minded, and creative senior product marketing leader who embodies Bumble’s values.

Bumble is seeking a dynamic and strategic Senior Director of Product Marketing to lead and elevate our product marketing efforts. This role is crucial in driving the go-to-market strategy, positioning, messaging, analyst relations, and overall marketing success of our multi-product suite of solutions. The ideal candidate will have a strong background in app-based marketing, with a deep understanding of global campaigns, and a proven track record of building strong relationships with product, sales, and customer success teams, as well as leading high-performing product marketing teams.

What you'll do

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for Bumble's multi-product suite, ensuring alignment with company goals and market demands.
• Positioning and Messaging: Craft and refine product positioning and messaging that resonates with target audiences across different markets.
• Analyst Relations: Manage and build relationships with industry analysts to ensure Bumble is well-represented in relevant market reports and thought leadership pieces.
• Cross-Functional Collaboration: Work closely with product, sales, customer success, and other marketing teams to ensure cohesive and effective product launches and campaigns.
• Team Leadership: Lead, mentor, and develop a high-performing product marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Market Research: Conduct thorough market research to stay informed about industry trends, competitor activities, and customer needs, and use this knowledge to inform marketing strategies.
• Performance Analysis: Analyze and report on the performance of marketing campaigns and initiatives, using data-driven insights to optimize future efforts.

About you

• Minimum of 10 years of experience in product marketing, with at least 5 years in a leadership role, preferably within the app-based industry.
• Proven track record in designing and executing successful global marketing campaigns.
• Strong ability to build and maintain relationships with product, sales, and customer success teams.
• Demonstrated experience in leading and developing high-performing teams.
• Proficiency in analyzing market trends, campaign performance, and customer insights.
• Excellent verbal and written communication skills, with the ability to present complex information clearly and concisely.
• Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.