- Assist in the management and maintenance of our CRM system, ensuring data accuracy and completeness.
- Support the creation and execution of email marketing campaigns and push notifications, using marketing automation tools.
- Collaborate with the CRM team to segment and target audiences effectively.
- Monitor and report on key performance metrics related to CRM, email marketing and push notification efforts.
- Assist in the development and optimization of customer journeys and automated workflows.
- Provide support in analyzing customer data to identify trends and opportunities.
- Help in the creation of customer personas and audience segmentation strategies.
- Stay updated on industry best practices and trends in CRM and Marketing Automation.
Requirements
- Bachelor's or Master's degree in marketing, Business, or a related field.
- Strong interest in CRM, Marketing Automation, and data-driven marketing.
- In-depth knowledge of Salesforce Marketing Cloud: Familiarity with the user interface and features, including Email Studio, Mobile Studio, Automation Studio, Journey Builder, Content Builder, Audience Builder and Analytics builder.
- Proficiency in Automation Studio and Journey Builder: Ability to create and manage automated tasks for email scheduling, data handling, and multichannel marketing activities.
- Advanced skills in AMPscript and SQL: Ability to use scripting languages to customize email content, create complex dynamization and automation rules, and work with customer data effectively using SQL.
- Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
- Excellent analytical and problem-solving skills.
- Strong attention to detail and organizational abilities.
- Effective communication and teamwork skills.
- Self-motivated and eager to learn.
Publicis Groupe
Publicis Consultants is a communication consulting agency, part of Publicis Groupe, one of the largest global communication networks
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