Head of Marketing

Job Title

Head of Marketing, Emerging Markets and South Africa

Job Description

Head of Marketing, Emerging Markets and South Africa

We're looking for a commercial marketing leader who will responsible for end-to-end marketing strategy and planning for the critical growth geography of Emerging Markets and South Africa. This unique role will give you the chance to drive growth at speed and at scale through taking an innovative and creative approach to financial services marketing.

We are considering internal candidates from all Europe & Singapore locations.

So, who are we?

Hello, we’re IG Group. No, not Instagram – though we're a pretty big deal ourselves. We’re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We’ve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences. We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.

Did we mention we have offices in 18 countries?

Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together!

Your role in the team

This new role in the Europe and Emerging Markets marketing team will be responsible for shaping the future of Emerging Markets marketing. You'll bring a broad understanding of end-to-end marketing, and will have applied this to successfully grow a business in emerging markets in the past, and in return you'll be given the freedom to own the strategy and plans and the resources to execute on these plans.

What you’ll do

• Responsible for end-to-end marketing strategy, planning and execution for all markets where IG does not have a license, with a focus on Hong Kong, Malaysia, Taiwan and LatAm.

• Lead a transformation of our approach to marketing in Emerging Markets and South Africa, moving from a wholly localised model for strategy, planning and execution to a joined-up divisional approach which leverages local execution

• Leverage owned and earned media, as well as partnerships, as a key growth driver in markets where we adopt a predominantly reverse enquiry model

• Line management of marketing management and execution for the geography

• Partnering with the Head of Emerging Markets, forming a key part of their leadership team and contributing to the broader growth plan for their markets

• Partnering with internal and external agencies and colleagues to step-change the effectiveness of our marketing processes and activities

• Be an active member of the Europe and Emerging Markets Marketing Leadership team

Who we’re looking for

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you. We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.

What you’ll need for this role

• A seasoned and passionate strategic B2C marketing leader, you’ll have demonstrable experience of growing a business through an innovative approach to marketing leveraging owned and earned media

• A detailed understanding of marketing in unregulated or unlicensed markets, and on how to maximise growth opportunities in this environment. You’ll be comfortable challenging the status quo and agitating for change. Operating in Emerging Markets will be second nature to you

• Using data and insight to drive and inform end-to-end marketing plans will be one of your core skills, and you’ll have been responsible for owning the planning process for numerous budgeting cycles in large organisations

• You’ll be an experienced and inspiring leader who’s built, developed and lead teams across multiple geographies

• Being comfortable operating in a matrix environment is essential, as you’ll be partnering with marketing and geographic leaders as you devise and deliver your plans

• You’ll pride yourself on your commercial acumen and your ability to articulate the value that marketing is adding to the organisation

• You’ll have been part of a transformation of marketing operations – knowing how to drive continuous changes in processes to improve efficiency and effectiveness

• The environment at IG is entrepreneurial, high energy and low ego, and in the constantly changing landscape which is the financial markets you need to have curiosity, resiliency and positivity. This should resonate as the type of place you’d thrive

• You’ll be an expert at making the most of internal and external agencies and partners, and relentlessly challenging and transforming ways of working to have work delivered efficiently and effectively

• Fluency in Mandarin, Cantonese, Thai, Malaysian or Spanish would all be a benefit.

How you’ll grow

When you join IG Group, we want you to have more than a job – we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we’ll support you all the way. And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world’s best trading experience. We’d love to have you along for the ride.

The perks

It really is more than a job. We’ll recognise your talent and make sure that you can still have a life – at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on.

· Flexible working hours and work-from–home opportunities

· Performance-related bonuses

· Access to LinkedIn Learning

· Two volunteering days per year

· One day of birthday leave per year

· Contribution to gym memberships and more.

Where you’ll work

We follow a hybrid working model; we reckon it’s the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection. Plus, you’ll be welcomed into a diverse and inclusive workforce with a lot of creative energy. Ask our employees what their favourite thing is about working at IG, and you’ll hear an echo of ‘our culture’! That’s because you can come to work as your authentic self. The things that make you, you – like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity – can bring a fresh perspective or new skill to our business. That’s why we welcome people from various walks of life; and anyone who wants to help us realise our vision and strategy. So, if you’re keen to connect with our values, and lead the charge on innovation, you know what to do.

Apply now

Number of openings

1