Head of Brand Communication and Public Relations

SG 13 - This role is will lead, manage and coach a team of 2 Direct Reports.

As Head of Brand Communication and Public Relations, you will be a key member of the Marketing team (Business Area Replacement Tires the Americas) responsible for the development and steering of Continental brand(s) in the region (North & South America)

This position manages AMERICAS brand communication through marketing strategy, communication and PR activities in coordination with our markets. The role also leads BA events, internal communication and marketing communication projects.

Brand & Marketing Communication:

• Oversee all aspects of marketing communications, including digital marketing, public relations, and content creation for the region. Represent Americas in all relevant platforms related with communication (internal & external)

PR - External Communication:

• Prepare communications materials, including press releases, reactive statements and Q&As, and preparation and execution of interviews and media placements
• Develop content for the Americas region and adapt/"Americanize" global communication content e.g. OEM approvals, Sustainability
• Establish and maintain a compreh...