Head of Marketing

About Story Protocol

Story Protocol aims to grow the creativity of the internet. The internet has introduced revolutionary new methods of developing and distributing creative work: endless remixing, participatory franchises, and AI-generated content. However, our current intellectual property infrastructure works against the openness of the internet instead of embracing it. Story Protocol is building an IP infrastructure optimized for the internet era.

Our mission is to unleash the creativity of the internet by building the native IP infrastructure layer of the web. Our open IP repository enables creative IPs — prose, images, audio, and more — to record their evolutionary journey from inception through the endless combinatorics of digital co-creation. Beyond tracking the provenance and attribution of IP as it grows, we also provide modules that power frictionless composability, allowing anyone to contribute to an IP and to capture the value of that contribution.

Just as Git revolutionized the development of open-source software by encompassing the networked evolution of code, Story Protocol is transforming the development of creative IP.

Our team features deep expertise in media, tech, and business. Founding team members are successful serial entrepreneurs. We are fortunate to have raised a $54m Series A led by a16z.

The Role

The Head of Marketing will report directly to the Co-Founders and work closely with the head of departments across product, engineering, design, and ecosystem. The ideal candidate will have a proven track record in developing and executing effective marketing strategies, managing brand identity, leveraging social media and content marketing, and building a network of influential key opinion leaders (KOLs).

Responsibilities

• Craft a comprehensive marketing strategy that aligns with the company's goals and objectives, with an eye for pragmatic execution and speed of iteration.
• Maintain and enhance our brand's identity and voice across all platforms, ensuring consistent messaging and visual branding in all external communications.
• Oversee our social media strategy and lead the content marketing efforts, including the creation and distribution of relevant, valuable, and consistent content to attract and retain a clearly defined audience.
• Identify and build relationships with key opinion leaders and proactively manage them to ensure we maintain a strong presence across the industry.
• Lead PR and events management efforts and identify strategic activation opportunities.

Requirements

• Have proven track record of assisting web3 projects in launching successful products from 0 to 1.
• At least 5 years of general marketing and content strategy experience.
• Deep understanding of the influencer space in web3 and how to build a strong network with the right long-term incentive alignment.
• Strong writing skills and experience in working with short and long-form content.
• Ability to strategize and execution as an individual contributor, and manage a growing team over time.

$200,000 - $270,000 a year