Content Marketing Manager

Who we are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

What you’ll do & how you’ll make your mark.

• Develop & Execute Content Strategy: Create and implement a content strategy that moves buyers through the inbound journey and increases existing customer and new customer bookings.
• Lead Content Production: Oversee and improve the content production process and workflows.
• Team Leadership: Lead a high-performing Content Marketing team and ensure that content is produced and published on time.
• Team Growth and Hiring: Spearhead the expansion of the Content Marketing team by identifying hiring needs and recruiting top talent.
• Professional Development: Hold weekly one-on-ones with each Content Writer, focusing on professional growth and development.
• Set & Achieve Goals: Set KPIs for each Content Writer that align with Marketing's objectives.
• Cross-Functional Collaboration: Maintain a healthy working relationship with product teams, leadership, brand teams, and knowledge base teams.
• Stay Ahead of Trends: Stay up to date with major SEO publications, surfacing industry news that can reinforce or challenge our SEO and content strategy.

Who you are & what you’ll need to succeed.

• Proven Leader: Proven strength in direct management of three or more subordinates and the ability to lead projects and work groups effectively.
• Educational Background: Bachelor's/College Degree in any field or relevant experience.
• Inbound Marketing Expert: Knowledge of inbound methodology and the customer value journey.
• Project Management Skills: Proficiency with project management tools like MS Planner, Jira, and Confluence.
• Content Creation Experience: Experience creating briefs for designers and writers.
• Analytical Mindset: Experience with Google Analytics, WordPress, and other relevant tools.
• SEO Experience: Experience with SEO content writing.
• Lifelong Learner: A curious mindset with a passion for learning and staying current with industry trends and best practices.

Why you’ll love us.

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
• We care about you. We are a family, and we care about you and your family’s physical and mental health by providing competitive HMO benefits – 175k MBL with one free dependent upon one year of service! We also give out Punctuality Bonus, Generous Vacation policy, and much more!
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.