Growth Marketing Manager

Karbon is looking for a driven marketer capable of wearing many hats to play a significant role in driving our next phase of growth. You should be a strategic thinker who also loves executing on a tactical level.

You will work hands-on to lead marketing initiatives and execute experiments across a variety of channels to unlock new areas of growth. This role is for marketers who love to be scrappy, test new ideas, analyze results, and refine their strategies.

Some of your main responsibilities will include:

• Managing our paid advertising strategy in partnership with our paid marketing agency to ensure pipeline is generated at increasing efficiency and effectiveness
• Campaign analysis to extract insights and guide actionable changes that will accelerate performance across conversion, engagement, and acquisition
• Delivering revenue through customer-led growth by building and managing customer referral and affiliate programs
• Reporting results, tracking performance, and identifying opportunities for improvement
• Test various marketing experiments to optimize lead and pipeline generation across a variety of channels including, but not limited to, advertising, partnerships, cus...