What you'll do
The Analyst, Digital Media Planning will be responsible for providing day-to-day client support with a key focus on planning, developing and the performance of digital campaigns.
- Champion a customer-focused culture to develop client relationships across internal and external stakeholders.
- In partnership with internal clients and external partners, develop tactical digital media plans by leveraging a mix of internal 1P audiences, 3P audiences to drive desired business results.
- Identifying digital media opportunities that can drive revenue as well as ensuring they can be measured and reported in Google Analytics.
- Brings a business results focused perspective into media planning, over and above standard media KPIs.
- Stay ahead of the curve by constantly evaluating the latest trends in digital media, including channels, advertising formats and technologies with the goal of innovation and diversification to reach incremental audiences in the digital ecosystem.
- Managing work back schedules, budget summaries, plan delivery and campaign reports.
- Supporting the Associate Managers across their lines of business as well as any operational asks.
- Engage in di...
Canadian Tire Corporation, Limited
Canadian Tire Corporation, Limited is one of Canada's most admired and trusted companies.
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