Brand Field Manager Hematology

As a Brand Field Manager (BFM), you will play a crucial role as the marketing expert for the Brand Team AML. Your main responsibilities will include localizing the brand strategy, guiding campaign development and gathering insights from various stakeholder groups.

Additionally, you will also have sales responsibilities in the French-speaking part of Switzerland & Ticino. This means that you will be responsible for driving sales and promoting AbbVie Hematology Brand in AML in this region.

Your expertise and commercial knowledge will be essential in effectively communicating the value proposition for the brand and achieving sales targets.

KEY RESPONSIBILITIES:

Marketing Responsibilities:

• Lead the development of the Brand Plan with a patient-centric focus
• Lead the tactical design and implementation of Marketing initiatives, to include:
  • Innovative tactics to deliver holistic solutions
  • Multi-channel opportunities to strengthen campaigns
  • Multi-stakeholder initiatives
• Bring the Brand Story to life through marketing materials and campaigns across multiple indications
• Coordinate market research and insights collection
• Optimize channel mix for marketing and cross-functional campaigns; advise others on the optimal use of channels

Sales Responsibilities:

• Achieve and exceed sales targets in the assigned territory
• Differentiate AbbVie's value proposition to healthcare providers and stakeholders
• Plan and evaluate sales calls, using evidence-based medicine arguments and visual sales aids
• Analyze sales reports and field intelligence
• Identify business opportunities and deploy value-adding solutions
• Develop engagement and journey plans for key customers

Requirements

WHAT YOU WILL BRING TO THE ROLE:

- University degree in science and/or marketing preferred

- Preferred +3 experience in sales and marketing in the pharmaceutical industry

- Proactive and independent working style

- Fluent in French and English.

- Willingness to travel approximately 30%

- High customer orientation

- Strong analytical skills

- Understanding of the healthcare environment and market

- Sound knowledge of pharmaceutical industry business and core processes

- Ability to develop patient-centric strategic plans and tailor messages to target audience

- Project management experience & skills

- Customer-focused with a high level of empathy