Marketing Experience Manager - Associate Director

Your role is to build powerful & engaging brand experiences for clients and employees. Reporting into the Head of Growth Marketing, you collaborate closely with HR, Sales, Marketing & external agencies to create strategy, messaging and content which support brand equity, customer acquisition and retention & employee engagement.

Your mission is to make Swissquote an attractive & engaging brand that people want to connect with.

You will manage a team of 2 that will assist you on your 4 mains areas of responsibilities.

Responsibilities:

Sponsoring

• Manage the creation, planning, scheduling and execution of all sponsoring activations (e.g. UEFA Europe & Conference League, Zurich Lions, Geneve Servette Ice Hockey)
• Work with marketing, creative agency and the various sponsors to execute sponsorship rights & deliverables in order to foster brand awareness & attractiveness
• Research & benchmark to craft new co-branded content strategies
• Assess & negotiate new local & global sponsorship opportunities
• Report sponsoring activations performances & impact on brand equity & awareness

Brand Events & Tradeshows

• Define & supervise overall brand events calendar
• Organize key brand events in Switzerland and overseas to support business development
• Ensure brand presence is consistent & attractive globally across industry tradeshows
• Manage the entire event communication plan – before, during & after
• Supervise events logistics with internal facilities & external providers
• Make sure all marketing collaterals are always available for key events (brochures, goodies…)
• Survey sales teams & attendees satisfaction levels for all events

Internal Events & Communication

• Organize key internal staff events with up to 800 participants
• Supervise content updates and distribution on diverse channels
• Ensure excellent stakeholder management through various requests/demands
• Partner with the Employer Brand Manager and HR to make sure relevant information is always communicated internally in due time
• Responsible to manage content updates & distribution on digital signage, intranet & email when necessary
• Work with marketing and creative agency to make sure physical signage is in line with brand identity

Perks & Benefits

• Partner with HR & Facilities to always improve & optimize employee perks & benefits packages
• Make sure employee perks & benefits are always well communicated internally
• Ensure that building lobby is always well furnished with brand brochures & magazines
• Propose & renew the goodies for clients

Requirements

• Bachelor or equivalent in Marketing/Events/Communications
• 5-7 years of experience in marketing, with a focus on sponsoring & events gained in a premium brand. Experience in internal communications is a plus
• Bilingual in French/English – German being a plus
• Strong capability to manage internal and external stakeholders
• Excellent writing skills with an ability to transform information into engaging content
• Ability to learn-on-the-go & to adapt into a fast paced working environment
• Organizational & presentation skills are required to succeed in the position
• Available for up to 10% travel