Your role is to build powerful & engaging brand experiences for clients and employees. Reporting into the Head of Growth Marketing, you collaborate closely with HR, Sales, Marketing & external agencies to create strategy, messaging and content which support brand equity, customer acquisition and retention & employee engagement.
Your mission is to make Swissquote an attractive & engaging brand that people want to connect with.
You will manage a team of 2 that will assist you on your 4 mains areas of responsibilities.
Responsibilities:
Sponsoring
- Manage the creation, planning, scheduling and execution of all sponsoring activations (e.g. UEFA Europe & Conference League, Zurich Lions, Geneve Servette Ice Hockey)
- Work with marketing, creative agency and the various sponsors to execute sponsorship rights & deliverables in order to foster brand awareness & attractiveness
- Research & benchmark to craft new co-branded content strategies
- Assess & negotiate new local & global sponsorship opportunities
- Report sponsoring activations performances & impact on brand equity & awareness
Brand Events & Tradeshows
- Define & supervise overall brand events calendar
- Organize key brand events in Switzerland and overseas to support business development
- Ensure brand presence is consistent & attractive globally across industry tradeshows
- Manage the entire event communication plan β before, during & after
- Supervise events logistics with internal facilities & external providers
- Make sure all marketing collaterals are always available for key events (brochures, goodiesβ¦)
- Survey sales teams & attendees satisfaction levels for all events
Internal Events & Communication
- Organize key internal staff events with up to 800 participants
- Supervise content updates and distribution on diverse channels
- Ensure excellent stakeholder management through various requests/demands
- Partner with the Employer Brand Manager and HR to make sure relevant information is always communicated internally in due time
- Responsible to manage content updates & distribution on digital signage, intranet & email when necessary
- Work with marketing and creative agency to make sure physical signage is in line with brand identity
Perks & Benefits
- Partner with HR & Facilities to always improve & optimize employee perks & benefits packages
- Make sure employee perks & benefits are always well communicated internally
- Ensure that building lobby is always well furnished with brand brochures & magazines
- Propose & renew the goodies for clients
Requirements
- Bachelor or equivalent in Marketing/Events/Communications
- 5-7 years of experience in marketing, with a focus on sponsoring & events gained in a premium brand. Experience in internal communications is a plus
- Bilingual in French/English β German being a plus
- Strong capability to manage internal and external stakeholders
- Excellent writing skills with an ability to transform information into engaging content
- Ability to learn-on-the-go & to adapt into a fast paced working environment
- Organizational & presentation skills are required to succeed in the position
- Available for up to 10% travel
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Swissquote
Swiss Leader in Online Banking, providing trading, investing, and banking services to +500β000 clients through their digital platforms.
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