Marketing & Lead Generation Associate

Euronext Corporate Services

Euronext Corporate Services, is at the core of Euronext’s Growth for Impact 2024 strategy. It has delivered €41m of revenue in 2022 and a growth over +23% CAGR between 2017 and 2022, being one of the most important growth engine of the Group. The team is composed of over 170 professionals across Europe. They help listed companies make the most effective use of capital markets, and support private and public organisations run more efficiently.

Euronext Corporate Services already serves more than 4,500+ clients including over 1000 listed companies, private companies, advisors and public organisations. Clients are located across all Euronext markets (Belgium, France, Italy, Ireland, Netherlands, Norway Portugal,) but also beyond (e.g. UK, Germany, Sweden, Denmark, Finland, Spain).

This unique and comprehensive value proposition is articulated around four main pillars:

• Governance: our board portal solution “iBabs” helps organisations to secure, organize and run board meetings more efficiently (save time preparing agendas and board packs, collaborate easily with annotations, voting, meeting summaries).

• Communication: we are the market leader in webinars and webcasts services for financial results, internal communication, marketing and external communication with our solution Company Webcast. We help our clients to increase their visibility, engagement and international coverage. We also provide flexible and customized market data components for Investor Relations websites of listed companies.

• Compliance: our ComplyLog products helps companies simplify their EU regulatory duties, speed up workflows and ensure compliance by automating the management of inside information and insider lists for both issuers and their professional advisors ensuring compliance with the European Market Abuse Regulation (MAR).

• Investor Relations: our advisory team provides high-touch advisory, ESG advisory, market intelligence and decision making analytics for listed companies willing to be more active on capital markets. Our IR.Manager tool provides a complete and intuitive IR management and targeting platform for corporate IR teams to professionalize the workflow and engagement.

Euronext Corporate Services is a fully integrated division of Euronext, including all the resources to pursue its business activities: Revenue, Growth Marketing, Product & Innovation, Technology & Operations, Client Excellence and Transformation. It also relies on Euronext support functions to accompany its growth.

Role Summary

We are seeking a passionate and skilled Marketing and Lead Generation Associate with a strong understanding of the financial sector and sustainability landscape to join our growing team.

In this role, you will collaborate with the Marketing Manager to craft and implement targeted campaigns that resonate with IR and ESG professionals. Your main focus will be on attracting and nurturing qualified leads, creating engaging content, and converting interest into lasting client relationships. You will ensure our marketing efforts align with the specific interests of the IR and ESG community, delivering tailored and impactful messaging.

Key responsibilities

• Collaborate with the Marketing Manager to develop and execute targeted marketing plans that align with our objectives and target audience.
• Support the implementation of digital marketing initiatives, including managing email campaigns, social media channels, website updates, and basic SEO activities.
• Work closely with designers and content creators to develop engaging marketing materials, such as brochures, presentations, and promotional content.
• Monitor and analyse the performance of lead generation campaigns on platforms such as LinkedIn and Google Ads, tracking key metrics and providing insights for optimization.
• Stay informed about the latest industry trends and best practices in lead generation and marketing, suggesting innovative ideas to enhance our strategies.
• Coordinate and communicate effectively with cross-functional teams, including sales and product, to ensure alignment and maximise campaign effectiveness.
• Manage organic and paid referral channels, including software comparison platforms, directories, and partnerships, to expand brand visibility and generate quality leads.
• Assist in creating customer-centric sales enablement content, including testimonials, case studies, and reviews, to support the sales team.
• Ensure all marketing materials adhere to our brand guidelines and maintain consistency across various platforms and campaigns.
• Provide support in organizing and promoting corporate events, webinars, and other marketing initiatives as needed.

The ideal candidate:

Bachelor's degree in marketing, sustainability, business, finance or a related field. (Bac + 5)

Minimum of 3 years' experience demonstrating a strong interest in software SaaS products, investor relations, and capital markets. Previous experience in relevant B2B or B2C environments would be highly beneficial.

Profile

• Strong problem solving and analytical skills, including proficiency in Excel.
• Strong written and verbal communication skills.
• Fluent in French & English (Italian or Dutch is a plus).
• Strong project management and coordination abilities.
• Business-driven, results oriented and proactive mindset.
• Flexibility and ability to adapt in a fast growing and changing environment.
• Demonstrated teamwork capabilities and ability to interact with different stakeholders.

Euronext Values

Unity

• We respect and value the people we work with

• We are unified through a common purpose

• We embrace diversity and strive for inclusion

Integrity

• We value transparency, communicate honestly and share information openly

• We act with integrity in everything we do

• We don’t hide our mistakes, and we learn from them

Agility

• We act with a sense of urgency and decisiveness

• We are adaptable, responsive and embrace change

• We take smart risks

Energy

• We are positively driven to make a difference and challenge the status quo

• We focus on and encourage personal leadership

• We motivate each other with our ambition

Accountability

• We deliver maximum value to our customers and stakeholders

• We take ownership and are accountable for the outcome

• We reward and celebrate performance

We are proud to be an equal opportunity employer. We do not discriminate against individuals on the basis of race, gender, age, citizenship, religion, sexual orientation, gender identity or expression, disability, or any other legally protected factor. We value the unique talents of all our people, who come from diverse backgrounds with different personal experiences and points of view and we are committed to providing an environment of mutual respect.

Additional Information

This job description is only describing the main activities within a certain role and is not exhaustive. It does not prevent to add more tasks, projects.