E-commerce Traffic Specialist EMEA

RESPONSABILITIES:

• Overall: Oversee marketing channels for 15 European markets on Salomon.com. Drive traffic growth.
• SEM: Coordinate paid search campaigns with global paid team, ensuring profitability and budget compliance
• Paid Social: Coordinate with global paid team the social ads placement, test creatives, optimize messaging
• Programmatic Display: Develop retargeting strategies and actions plans together with global paid team
• CRM: Adapt the ecommerce calendar to drive localized crm campaigns & support S/PLUS Loyalty program initiatives together with global CRM team
• SEO: Implement SEO guidelines, update catalog, optimize localized content, and monitor metrics.
• Partnerships/Affiliation: Manage sales with partners, identify new partnerships, and optimize affiliate programs.
• Planning & Reporting: Provide traffic forecasts, monitor KPIs, deliver performance reports, and recommend channel mix and creative formats.

Requirements

• Background: 4 years of professional experience in e-commerce or digital marketing.
• Education: 5 year degree in E-commerce, Digital, Marketing
• Languages: English proficiency, French is a plus,
• Computer skills: Microsoft Office. Adobe Analytics, Google, Meta
• Skills:
  • Strong analytical, communication and organizational skills,
  • Strong accuracy and details focus, ability to prioritize and multitask successfully,
  • Knowledge of e-commerce indicators and analysis tools,
  • Knowledge and sensitivity of fashion and outdoor brands.
  • Advanced channel and audience-based targeting knowledge; equally comfortable running prospecting/engagement vs remarketing/conversion-focused campaigns.

Transversal skills:

• Highly analytical and skilled with data; an Excel wizard
• Highly curious. Fueled by the opportunity to learn from and teach with data
• Equally comfortable working independently and in team settings
• Able to independently identify gaps and opportunities
• A strategic thinker that can execute and drive business results
• Comfortable wearing many hats and willing to jump in wherever needed
• Thrives in a fast-paced environment that requires quick decision making
• Has solid attention to detail with strong organization and project management skills
• Has excellent verbal and written communications skills
• Proven ability to work under pressure, prioritize and meet multiple deadlines