Senior Manager

Your role

We are seeking a strategic and results-driven Senior Marketing individual to lead our Integrated Campaigns program at Dialpad. This pivotal role will drive strategy, project management, measurement, and performance of integrated marketing campaigns. The ideal candidate will possess extensive experience in B2B marketing, specializing in creating and executing impactful campaigns that enhance awareness, engagement, and revenue generation.

What you’ll do

• Develop comprehensive integrated marketing campaign strategies aligned with Dialpad's business objectives, including product launches, verticals, and other key initiatives.
• Collaborate cross-functionally with product, demand generation, content, creative, enablement, operations, and sales teams to ensure cohesive campaign planning and execution.
• Own the marketing campaign calendar and lead end-to-end project management, including timeline development, resource allocation, and budget management.
• Utilize a data-driven approach to segment audiences, personalize messaging, and maximize campaign impact, while staying informed about industry trends, competitive landscape, and customer insights.
• Ensure consist...