Supports Campaign & Marketing Managers in multiple regions with email campaigns using either a straightforward approach or a holistic approach depending on the needs of the business. Handles the creation and activation of assets in Eloqua. Monitors the overall campaign performance to provide insights to business partners and to continuously improve customer experience. Helps build an optimized email campaign journey for customers and achieve targets through technical expertise and application of best practices.
Accountabilities:
- Create standard emails in Eloqua using prescribed templates and content provided by the show teams
- Perform internal testing and quality check to ensure all assets follow the standard quality guidelines
- Build and ensure timely activation of campaign canvases in Eloqua using the recommend journey and canvas elements/filters
- Perform internal testing and quality check to ensure all assets follow the standard quality guidelines
- Build data segmentation canvases in Eloqua using approved data provided by the show teams
- Provide strategic recommendations to help achieve targets based on campaign performance and campaign best practices
- Map an email...
Elsevier Inc. Company
A global leader in information and analytics, helping researchers and healthcare professionals advance science and improve health outcomes for the benefit of society.
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