VP, Group Director, Performance Content

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Business Overview

We deliver our capabilities in four kinds of content— Original Content, Branded Content, Performance Content, and Campaign Content—to create powerful work for clients, built around stories and ideas. By developing content, we control creative, context, targeting and reach. Through our relationships and industry experience we lean on creators and editorial teams at our properties to create a voice in their work, that performs better, because it resonates in a more authentic way.

Position Summary

The mission of our Performance Content team is to serve our consumer audiences the most relevant, engaging, business results driving creative and content possible. Our unique approach to developing Performance Content is to attract engagement and move the customer along their path to purchase. Our aim to produce content that moves with the customer along their journey, adapts to the medium it operates in and immerses the customer by connecting emotionally. The ...