Content Marketing Manager

Company Overview:

Cohere Health is a fast-growing clinical intelligence company that’s improving lives at scale by promoting the best patient-specific care options, using leading edge AI combined with deep clinical expertise. In only four years our solutions have been adopted by health insurance plans covering over 15 million people, while our revenues and company size have quadrupled. That growth combined with capital raises totaling $106M positions us extremely well for continued success. Our awards include: 2023 and 2024 BuiltIn Best Place to Work, Top 5 LinkedIn™ Startup, TripleTree iAward, multiple KLAS Research Points of Light, along with recognition on Fierce Healthcare's Fierce 15 and CB Insights' Digital Health 150 lists.

Opportunity Overview:

The Content Marketing Manager will work closely with the marketing leadership team to develop, execute, and implement content and associated marketing campaigns. In this role, the individual will create highly engaging content for our target audience that enhances our brand presence, drives traffic to the company’s website, helps to generate and re engage leads, and overall burnishes our market leadership position. The ideal candidate is a collaborative creative thinker with excellent writing skills, and an understanding of digital marketing trends.

The ideal candidate will have a strong background in each of these three areas.

Last but not least: People who succeed here are empathetic teammates who are candid, kind, caring, and embody our core values and principles. We believe that diverse, inclusive teams make the most impactful work. Cohere is deeply invested in ensuring that we have a supportive, growth-oriented environment that works for everyone.

What you will do:

• Content Strategy Development

  • Develop and implement content marketing strategies aligned with company and department goals.
  • Identify content opportunities and audience needs.
  • Define content goals, key performance indicators (KPIs), and metrics for success.

• Content Creation and Management

  • Write high-quality content for external and internal audiences, including blog posts, articles, email campaigns, white papers, newsletters, case studies, videos, and infographics.
  • Ensure content is consistent with the company’s style, and tone, as well as optimizing for search engines (SEO).
  • Partner with Marketing’s Demand Generation team to manage the content calendar and ensure the timely delivery of content

• Collaboration and Leadership

  • Collaborate with Marketing Directors to ensure content
  • Work closely with cross-functional teams, including marketing, sales, product, and executive leadership

Reporting to the Director of Product Marketing, you will support and execute a variety of tasks and projects across marketing’s cross-functional team. The Content Marketing Manager will play a key role in managing and writing content for external and internal campaigns. Additionally, you will be responsible for gathering, analyzing, and interpreting marketing data to provide actionable insights for optimizing our marketing strategies.

The marketing team is looking for a detail-oriented problem solver who brings a can-do attitude and who can meet quick deadlines. If you are a passionate marketer who thrives on analytics and other technical work, possesses a curious mind, and excels in a collaborative, deadline-driven environment, we encourage you to apply.

Your background & requirements:

• 3 to 5 years of content marketing experience, preferably in a healthcare technology/product environment, healthcare insurance a plus
• Proven experience as a Content Marketing Manager
• Exceptional writing, editing, and proofreading skills
• Strong understanding of SEO principles and content optimization techniques
• Manage multiple projects and meet deadlines in a fast-paced environment
• Working knowledge of Asana (or a similar PM platform)
• Strong problem-solving skills
• Excellent communication and collaboration skills
• Bachelor’s degree required

We can’t wait to learn more about you and meet you at Cohere Health!

Equal Opportunity Statement:

Cohere Health is an Equal Opportunity Employer. We are committed to fostering an environment of mutual respect where equal employment opportunities are available to all. To us, it’s personal.

The salary range for this position is $90,000 to $110,000 annually; as part of a total benefits package which includes health insurance, 401k and bonus. In accordance with state applicable laws, Cohere is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including but not limited to qualifications for the role, experience level, skillset, and internal alignment.

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