Qualifications & Responsibilities
The Analytic Consulting Group partners with internal and external clients and data providers, leveraging predictive analytics and advanced statistical techniques to drive strategic thought and effective decision making. The Sr. Data Analyst helps support all aspects of analytic initiatives from conception to completion.
Responsibilities:
- Produce dashboards with Excel, Tableau, or other tools to provide routine reporting to clients and internal stakeholders. These dashboards will cover both program performance/business impact and activity monitoring to detect execution errors.
- Analyze the delivery and performance of digital marketing channels, including targeted display, search, and landing pages
- Use SAS, SQL, Excel, and other tools to conduct analysis of a client’s relationship marketing programs
- In collaboration with other team members, design and execute ad hoc analyses to answer questions about program performance
- Collaborate with internal and external stakeholders to manage data logistics - including data transfers, understanding data structures, business rules, etc. - to enable project execution
- Contribute to clie...
Publicis Groupe
Publicis Consultants is a communication consulting agency, part of Publicis Groupe, one of the largest global communication networks
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