Responsibilities

We are seeking a talented and driven Demand Generation Manager focused on driving customer expansion within our Commercial business. You will play a critical role in ensuring that our existing customers continue to derive value from our products while identifying opportunities for cross-selling. The ideal candidate will have a passion for data-driven marketing, a deep understanding of the customer journey, and a proven track record of working with various cross-functional partners to execute successful demand-generation campaigns.

Strategic Planning and Execution:

• Develop and execute comprehensive demand-generation strategies to drive customer adoption and cross-sell opportunities.
• Collaborate with sales, product, and customer success teams to align on goals, target audiences, and campaign strategies.

Campaign Management:

• Plan, create, and manage multi-channel marketing campaigns, including email, webinars, content marketing, paid advertising, and social media.
• Optimize campaigns based on performance metrics to ensure maximum ROI and engagement.

Customer Expansion:

• Identify opportunities for upsell and cross-sell within the ex...