Assistant CRM Manager

Get to know the Team

Capability Hub - CRM is an innovative team that works on developing and supporting marketing and lifecycle campaigns. It enables and supports growth efforts that support key business priorities while also ensuring effectiveness and efficiency.

If you are someone who works hard, plays hard and enjoys striving for operational excellence, then you should join our team!

Get to know the Role

This Assistant CRM Manager (Digibank) role will be leading Digibank marketing automation initiatives. The ideal candidate will work with various internal teams to build and develop complex lifecycle automation programs leveraging multiple marketing channels. He/she will also support efforts to partner with external agencies for production work and act as an internal SME for local country support.

The Day-to-Day Activities

• Build and implement complex lifecycle journeys & test plans via multiple channels such as email, SMS, Push, and In-App as per campaign calendar
• Research feasibility and implementation of new marketing channels
• Internal SME for any platform-related questions
• Review accuracy in communications, including copy, product and T&C
• Robust tes...