Marketing Manager

We have an exciting opportunity available for Marketing Manager supporting the Latin America and Carribean. The individual contributor role will assist in the development, management and implementation of marketing plans and programs to optimize traffic, store sales, brand building, service fees and profits for Dairy Queen Franchisees. Protect Dairy Queen® Trademarks. Ensure assigned national level marketing initiatives are completed efficiently and effectively. Provide marketing support and counsel to franchisees, advertising agencies and internal teammates.

Key Accountabilities Include:

Strategic Planning and Execution

• Assist in the development and execution of strategic plans and annual marketing calendars for assigned markets.
• Collaborate with franchisees to ensure the strategic plan is understood, supported, and incorporated into daily business operations.
• Work with the regional team and Director of International Marketing to develop long-term brand strategies.

Agency Management

• Monitor and manage agency communication with franchisees.
• Hold agencies accountable for performance, media buying, creative direction, brand building, and budget compliance.
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