Social Editor/Creative

Do you want the chance to create ideas worth talking about?

We’re looking for a creative and culturally-connected social expert to join our editorial team.

You’ll be responsible for connecting our brands to online communities with social-first thinking, working on one of the world’s biggest tech brands to develop and execute their global gaming strategy on social.

Fast culture is your playground. Whether you leverage existing behaviours or create new ones, you know how to bring people and brands together. Keeping up with social trends, pop culture, gaming and the news is not a chore, it’s what you naturally do.

Your creativity is more powerful than ever. It helps you push boundaries to help clients lead the evolution of marketing. Your role is to draw from culture to feed culture, telling the stories that matter across a range of social platforms.

About the role

We are looking for an ambitious creative thinker who is willing to throw themselves into the world of gaming to deliver industry-leading social content.

You’ll be helping to create and implement a gaming strategy for a global tech giant, as well as one or two accounts in the finance or FMCG industry, so you must be versatile and capable of helping any brand tell compelling stories through well-crafted content.

This role requires someone with the core qualities of creativity and strategic thinking. A person who understands the power of social ideas, and can use them to engage audiences while hitting business objectives.

Not only will you raise the bar of our editorial output within the agency, but you will be able to identify strategically supported opportunities to keep our content ahead of the competition.

You will understand the importance of social listening and tapping into cultural moments to ensure content stays fresh and relevant, keeping your brands at the cutting edge of social.

You will be well-versed on the latest content formats and be able to think innovatively about how best to use them to meet your clients’ business goals.

In return, you’ll have a crucial role in how activations are brought to life and help to set the agenda for how global brands see and invest in editorial creative.

What we want to see

• Strong knowledge of online gaming communities (or willingness to learn about them)
• A conceptual thinker with proven flair for ideas
• The ability to think big, but also remember the small details too
• Experience creating and executing effective content strategies
• Experience in social and/or digital
• Experience in-house or agency-side
• A second-nature understanding of social platforms’ benefits, limitations and workarounds
• Demonstrable experience turning insight into content and measuring the impact of your work
• Experience of being a guardian of tone and quality
• Strong writing and communication skills, with the ability to sell-in ideas to clients.
• A keen interest in social media and appreciation of the rapidly changing social landscape
• Knowledge of social media marketing and how to orchestrate the relationships between owned, earned and paid media
• A team player who wants to push for team success, as well as personal growth.

What you’ll deliver

• Create compelling content that delivers on our mission of making ideas worth talking about

• Contribute to the strategic and creative direction of your clients’ social presence

• Collaborate with other agency colleagues across the likes of client services, design and production

• Oversee the day-to-day planning, creation and delivery of consistently brilliant branded content across social media channels

• Create, evolve and own relationships with clients and other partner agencies and attending client-facing meetings as required

About We Are Social

We Are Social is a socially-led creative agency operating globally at the forefront of marketing and culture. We are the world's leading social specialist network: Over 1000 social experts in 15 offices around the world proving the power of social thinking to drive business value.

We help brands immerse their stories in the real conversations their audience are having. We generate sharp strategies and inspiring campaigns, based on social insights for forward-thinking brands like Samsung, Audi, Mastercard and Kayo.

We’re focused on creating ideas worth talking about. How do we do that?

• We put social thinking at the centre of what we do.
• We connect people and brands in meaningful ways.
• We create ideas worth talking about.
• We Are Social.

Here in Sydney, we are a group of people from different walks of life, united by a passion for popular culture. We Are Social is an equal opportunity employer, we value diversity of thought and experience at our company. Learn more about our culture and our work.