Senior SEO Specialist

The client is a cutting-edge AI research lab dedicated to exploring new mediums of expression through innovative technologies. Focused on revolutionizing the field of photography, they are at the forefront of developing advanced AI solutions that enhance and simplify the creative process. Their latest breakthrough is a state-of-the-art AI headshot generator, which allows users to obtain professional-quality headshots in a matter of minutes. This innovative tool saves users both time and money, providing a cost-effective and efficient alternative to traditional photography. Driven by a team of expert AI researchers, our client is committed to pushing the boundaries of what is possible with artificial intelligence, making high-quality photography accessible to everyone.

Role Overview

They are seeking a proactive Senior SEO Strategist to enhance organic search performance and contribute to overall marketing strategy. Key role in optimizing existing products and expanding into new areas. Emphasis on soft skills, critical thinking, and rapid learning. Strong communication, independent thinking, and proactive problem-solving essential across all marketing functions.

Responsibilities

SEO Strategy and Analysis

• Develop and execute comprehensive SEO strategies
• Utilize tools like SEMrush, Google Search Console, Keyword Planner, Google Trends, Ahrefs, and Exploding Topics for research and analysis
• Create and maintain SEO plans using Notion and Excel
• Analyze competitor strategies and identify opportunities

Content Strategy and Creation

• Develop content strategies aligned with SEO goals for existing and new products
• Create detailed SEO content briefs
• Use Clearscope or similar tools to optimize content
• Produce high-quality content that outperforms competitors
• Write product marketing copy and blog posts

Link Building and Authority

• Improve website authority scores
• Develop and execute strategies to acquire high-quality backlinks

Technical SEO

• Create tickets for the engineering team to address technical SEO issues
• Conduct regular SEO audits and implement improvements

Email Marketing

• Optimize email marketing campaigns and flows

Reporting and Communication

• Provide regular reports on SEO performance and content effectiveness
• Communicate blockers and challenges proactively via Slack
• Collaborate with cross-functional teams to implement SEO strategies

Requirements

• Strong critical thinking and problem-solving abilities
• Excellent written and verbal communication in English
• High level of proactivity and independent thinking
• Ability to learn quickly and adapt to new tools and strategies
• Demonstrated agency and ownership in previous roles
• Strong organizational skills and attention to detail
• Experience in SEO and content strategy (3+ years preferred)
• Basic proficiency in SEO tools (SEMrush, Google Search Console, Ahrefs, etc.)
• Familiarity with content writing and optimization

Most Critical Qualities

• Proactive communication: Ability to identify and communicate challenges, opportunities, and progress without prompting
• Critical thinking: Skill in analyzing complex situations and making informed decisions
• Agency and independent thinking: Taking ownership of tasks and innovating solutions
• Adaptability: Quick to learn new skills, tools, and strategies as needed
• Strategic mindset: Ability to see the big picture and prioritize tasks based on impact
• Collaborative spirit: Effective in cross-functional teamwork and idea-sharing

Benefits

• Health insurance
• Wellness, education, and productivity allowances
• 20 PTO days (including sick leave and National holidays due to our international team)
• Potential equity in the company with periodic stock buybacks
• Opportunity to shape the SEO and content strategy of a rapidly growing AI company
• Collaborative work environment with a dynamic, international team
• Professional development opportunities in cutting-edge AI and marketing fields
• High growth potential within a small, high-impact team